There is never a reason not to advertise to your sales and service customer database. It’s more cost-effective with greater results than typical programmatic inventory ads. Discover how dealers used micro-customer audiences with relevant messaging, increasing customer retention by 20%. Andrew Street, Dealer OMG’s CEO & CoFounder and previous Facebook employee will share strategies to unlock your DMS, CDP, and CRM to increase customer retention and create long-term loyal customers.

Strategies include using paid social to create a brand-loyal experience, resulting in a steady stream of untapped sales and service customers. Those loyal customers, in turn, can also become a dealership’s referral base, increasing vehicle acquisition and more. Also, find out how dealerships can reactivate customers who defected the sales and service department - and get them re-engaged.

Loyal customers are more willing to pay a vehicle's premium price with a trusted dealership brand name over a competitor. They also refer additional business, and those customers can include your dealership in their life cycle purchase decisions.

Custom brand advertising allows car dealers to use ads tailored to their brand, messaging, and geo-target audience, which can help them establish a stronger and more memorable identity in the market.