Boost Summer Car Sales with Smart Strategies: Join Our Free Webinar!

As the summer heats up, car dealerships are gearing up for one of the most crucial sales periods of the year. However, with changing market dynamics and evolving consumer behaviors, traditional sales strategies may no longer be enough. That’s why we’re excited to invite you to our upcoming free webinar, “Boost Summer Car Sales with Smart Strategies,” on July 18, 2024, at 1 PM EST.

Why This Webinar is a Must-Attend Event

Hosted by DrivingSales and featuring Suzanne Reimer, Chief Marketing Officer at Lotlinx, this webinar is designed to equip dealership professionals with the insights and strategies needed to excel in the current market. Suzanne brings over 20 years of experience in digital transformation and marketing strategy, making her an invaluable resource for anyone looking to enhance their sales approach.

What You’ll Learn

During this informative session, you’ll gain a deeper understanding of the unique challenges and opportunities presented by the summer sales season. Here are some key topics we’ll cover:

• New Inventory Growth: Discover how to manage the influx of new inventory while handling carryover from previous seasons. Learn innovative strategies to stay ahead in a changing supply chain landscape.
• Consumer Preferences: Understand why consumers are keeping their cars longer and preferring older models over new ones. This shift in behavior is crucial for adapting your sales strategies.
• Economic Pressures: Learn how inflation and high interest rates are impacting new vehicle demand and how you can adjust your pricing and financing options to attract budget-conscious buyers.
• Shifting Sales Strategies: Adapt to an uneven market with flexible, data-driven sales techniques that cater to diverse customer needs and keep you competitive.
• Challenged EV Market: Navigate the complexities of the electric vehicle market, from supply chain disruptions to consumer skepticism, and gain a significant advantage in this emerging segment.

Key Takeaways

By the end of this webinar, you’ll walk away with actionable strategies and tools to boost your summer car sales. Our key takeaways include:

• Top Market Factors Impacting Summer Sales: Gain insights into the primary market factors influencing your sales and learn how to leverage them to your advantage.
• Top 5 Strategies for Moving Inventory: Discover effective strategies to move your inventory quickly and efficiently, tailored to the needs of general managers, new and used car managers, and marketing directors.
• Free Inventory Analytics Tool: Access a complimentary tool designed to help you analyze and optimize your inventory management, essential for making data-driven decisions.
• VIN-Specific Strategies: Learn detailed, VIN-specific strategies that will help general managers and new car managers handle their inventory more effectively.
• Proactive Inventory Management: Understand the importance of proactive inventory management using data intelligence to maintain a competitive edge in the market.

Who Should Attend?

• General Managers
• New and Used Car Managers
• Inventory Managers
• Marketing Directors
• Marketing Managers

Register Today

Don’t miss this opportunity to elevate your summer car sales with proven strategies from industry experts. Join us on July 18, 2024, at 1 PM EST for this invaluable session.

Ready to take your summer car sales to the next level? Sign up now to participate in this essential webinar!

Have questions or need more information? Request more information today!

By leveraging a DMS, you can transform your dealership's efficiency, customer experience, and financial management, ultimately gaining a competitive edge in the market. But it's imperative that you select the right one for your store and your unique needs. 

Discover what you need to know to make the best decision possible.

In the fast-paced world of automotive, effective communication is the engine that keeps things running smoothly. While emails have become the go-to method of correspondence, it's important not to overlook the value of personal interactions. As we know, each department of a dealership, be it sales, service, parts, or body shop, is meant to run almost independently of one another, yet still cohesively. Therefore, interdepartmental communication can benefit significantly from face time, whether it's through in-person meetings or phone calls. So fasten your seat belts while we hit the road to better communication!

In a technologically driven industry, it's easy to get lost in the digital realm of emails and text messages. However, nothing can replace the power of human connection. Meeting face-to-face or having a genuine conversation over the phone adds a personal touch that fosters trust, collaboration, and understanding. It's like taking a thrilling test drive instead of just reading about a car's features on a website.

While emails may convey information efficiently, they lack the subtleties of non-verbal communication. Facial expressions, body language, and tone of voice conveys more than words alone. A raised eyebrow or a friendly smile can provide invaluable context, helping to avoid miscommunication or misunderstandings. So why settle for "LOL" or emojis when you can share a genuine laugh in person?

Be it between team members or with a customer, strong relationships act as the oil that keeps the automotive industry's engine running smoothly. Taking the time to meet face-to-face or engage in real conversations creates opportunities for bonding and camaraderie. These personal connections enhance collaboration, encourage open dialogue, and foster a sense of teamwork. Plus, sharing a cup of coffee together beats email attachments any day!

The auto industry comprises numerous departments, each with its own goals and challenges. Interdepartmental communication is crucial for aligning objectives and streamlining processes. By stepping away from our screens and engaging in real conversations, we bridge the gaps between departments and break down silos. A simple conversation can uncover insights, spark innovation, and create a unified vision for success.

When faced with complex challenges, auto requires swift and effective problem-solving. While email threads can drag on, a quick phone call or face-to-face meeting can help resolve issues in real-time. Brainstorming sessions, where ideas are freely exchanged, can lead to breakthroughs that propel projects forward. And let's not forget the power of a good old-fashioned whiteboard session to rev up the creative engines!

In closing, in an industry where speed and precision are paramount, it's important to remember that effective communication must go beyond emails and texts. Embracing face time—whether through in-person meetings, phone calls, or, well, FaceTime—can transform interdepartmental relationships and supercharge collaboration. The automotive industry thrives on personal connections, and the benefits of stepping away from screens to engage with colleagues cannot be understated.

So, let's ignite our communication engines, schedule those meetings, and make those calls. Let's bring back the laughter, camaraderie, and human touch that make the automotive industry a vibrant and exciting place to work. After all, in a world of machines and AI, it's the people who drive us forward.

Reach out if you want to learn how DrivingSales Human Capital Management (HCM) can help your team improve communication and increase productivity. Safe travels and happy collaborating!