Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Duane Lephart

Duane Lephart Director of Security & Special Investigations

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

What defines Value Selling ?

I have spent many years in the Automotive Industry as a Sales and Finance Manager and Brand Specialist, and have heard the term Value Selling used so commonly within our Industry. But can you truly define just what Value Selling means? Is it the gentle art of teaching our new Sales Consultant's the old outdated method of fact finding and gathering information in the traditional Four Square Method? Or should we empower our Consultant's with a Team Concept approach to ensure that we make definite and certain, just what VALUE means to our customer's.

The Automotive Industry is a never ending fast paced Industry, that demand's we provide our customer's with the correct information, in a manner that does not insult the intelligence of our well educated market. Our customer's need to be treated with that same respect, by giving them the best VALUE not only in product, but showing them that we sincerely care about there making the proper decision with regard to proper brand and model selection that truly fit's there need's. Anyone can sell a vehicle with proper knowledge and training, but not everyone can build the proper VALUE that your acting within your customer's best interest's. 

Today's customer's see VALUE in dealing with your dealership and staff, who sincerely VALUE what is right for them, not what you dictate. The Industry demands that we must develop a team approach that actually works the floor together, not pass and play techniques that are old school to our customer's. And when we build VALUE in our product, VALUE in our professionalism to do what is in the customer's best interest's, our customer's see the VALUE in making there purchasing decision with you.

 

          


 

 

         


 

 Unlock all of the community & features  Join Now