Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Duane Lephart

Duane Lephart Director of Security & Special Investigations

Exclusive Blog Posts

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

What defines Value Selling ?

I have spent many years in the Automotive Industry as a Sales and Finance Manager and Brand Specialist, and have heard the term Value Selling used so commonly within our Industry. But can you truly define just what Value Selling means? Is it the gentle art of teaching our new Sales Consultant's the old outdated method of fact finding and gathering information in the traditional Four Square Method? Or should we empower our Consultant's with a Team Concept approach to ensure that we make definite and certain, just what VALUE means to our customer's.

The Automotive Industry is a never ending fast paced Industry, that demand's we provide our customer's with the correct information, in a manner that does not insult the intelligence of our well educated market. Our customer's need to be treated with that same respect, by giving them the best VALUE not only in product, but showing them that we sincerely care about there making the proper decision with regard to proper brand and model selection that truly fit's there need's. Anyone can sell a vehicle with proper knowledge and training, but not everyone can build the proper VALUE that your acting within your customer's best interest's. 

Today's customer's see VALUE in dealing with your dealership and staff, who sincerely VALUE what is right for them, not what you dictate. The Industry demands that we must develop a team approach that actually works the floor together, not pass and play techniques that are old school to our customer's. And when we build VALUE in our product, VALUE in our professionalism to do what is in the customer's best interest's, our customer's see the VALUE in making there purchasing decision with you.

 

          


 

 

         


 

 Unlock all of the community & features  Join Now