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Cars with descriptions generate four times as many leads compared to listings that do not have descriptions. Descriptions are a way to be creative about the vehicle. Any opportunity you have to pre-sell the car through describing the features should be utilized. This way, by the time a consumer visits the dealership, they are already eager to see the vehicle.You’ll want to include the features of the car in the description as well as any other selling points you believe may entice the consumer. Depending on the environment of the dealership (i.e. professional, relaxed, “neighborhood”), you can tweak the descriptions. While some dealerships prefer a luxurious description that creates a feel of exclusivity, other dealerships may prefer descriptions that generates a family-friendly feel. The type of description you want will depend on the atmosphere and inventory of the dealership.
Currently 90% of customers in the market for a pre-owned vehicle will visit a dealerships website before ever stepping foot on the dealerships lot. In this technologically advanced age, the importance of quality photos for pre-owned cars has never been more crucial for dealerships than it is today. If a customer browses your website and your vehicles don’t have enough detailed high quality photos (or any photos at all), 9 times out of 10, that customer is going to leave your website and end up doing business with one of your competitors.
68% of car shoppers said reviews impacted what dealerships they visited when shopping for a vehicle. Management is the key word in this program, we will create your review form and manage your online reputation. We can help you get the word out about your dealership by getting your customers to post reviews to the major review sites. We will monitor your reputation daily making sure you are seeing an increase in scores, as well as responding to the reviews you are getting across the web. At the end of each month we will show you the positive increase in your scores as well as well as break down each question on the review form in an easy to read graph.
With the Video SEO program we like to provide a variety of content that keeps your business with up-to-date, relevant, and informative content. 85% of customers are more likely to purchase after watching a product video. The base of the Video SEO program will get you 4 customer testimonial videos, 2 service related videos and 2 model specific videos. We even help you get the content! Each month we will show the progress of your videos on the Google search results.
We provide one secret shop a month. With that we can help you monitor your online lead process as well as let you know how your competitors are responding to the same leads. At the end of the month we provide all the emails, phone calls, and any other data received so you can see how you stack up against your competitors.
Take your inventory to the next level and increase your vehicle margins with our Inventory Analytics and Inventory Sourcing. We can examine your last 30 to 60 days sold report and make sure you are stocking your front line with vehicles that will be the most profitable for your store. We turn inventory management into an exact science. We can drill down your previous sales and make sure you are maximizing every dollar on your most valuable product, your used car inventory. We can tell you which vehicle colors, vehicle trims, options, mileage ranges, makes, and models, that are the most profitable for your store. Let us help you increase your per unit profit margin as well as improve your inventory turn and days supply. We will ensure that you are maximizing the profit potential for each and every available parking spot you have on your front line.
Social Media is growing in importance in the auto industry. 43% of customers say the visit at least one social media site before making a purchase. Our social media our strategy is simple provide your followers with fun and informative content that makes them come to you when they are ready to purchase. We post to Twitter, Google+, and Facebook three times a week, that way we are not over posting and giving some space to post specials and things going on at your business. The social media program also includes one blog posting a week, where we talk about things relevant to your brand or industry.