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Jared Hamilton
From: Jared Hamilton
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Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

Facebook adds 'Auto Intender' category - Big News?

I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.

The name is a bit of a head scratcher at first blush, but as you can imagine (and confirmed by a Facebook Rep’), it targets users who are most likely in search of a new vehicle.

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Will you be hopping on board?

Bryan Armstrong
This is Behavioral Targeting at it's purest level. It could be huge! The real question is will FB users begin to censor their posts if FB proliferates their page with targeted ads?
Steve Devereaux
How's it work?
Ed Brooks
It's a pretty simple process; you can start off from this page - http://www.facebook.com/business/ads/
Eric Miltsch
This is a giant play for targeting - not only for vehicle sales, but also for those interested in placing ads for: - Service - Aftermarket parts - Financing/Warranties - General dealership reviews
Eric Miltsch
This is a giant play for targeting - not only for vehicle sales, but also for those interested in placing ads for: - Service - Aftermarket parts - Financing/Warranties - General dealership reviews

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