We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Why don't more folks purchase cars online? I don't mean shop, I mean purchase.
I read about this Nielsen Study on MarketingPilgrim.com tonight; Why Shoppers Love Online Most of the Time
The First Moment of Truth - the FMOT - is more likely to occur in a store when a consumer needs reliabilty and safety. I think this describes large purchases, made rarely - like cars. Purchases that might need service - like cars. Purchases where you want to make sure the store is there in a year, if you have a problem - like cars.