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Jared Hamilton
From: Jared Hamilton
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Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Getting Your Dealership Ready For Apple Maps

Google+ has been getting a ton of attention lately (as it well deserves), but Apple's recent announcement that iPhones and iPads will be doing away with Google Maps in favor a new a Apple Maps offering means you need to split your focus and do it now. Mobile is growing and Apple is looking to disrupt Google's influence in a big way.

I read this post this morning and it contains a slew of valuable information: Start Getting Your Business Ready Now For Apple Maps, Google+ Local via Search Engine Land. Among the observations are:

"Not being among those appearing in Apple Maps, appearing inaccurately, or appearing with a host of negative reviews will not only be a lost opportunity for your business, but one that could hit your bottom line."

"Greg Sterling, who has been following this story closely, has pointed out that while Yelp is providing its more than 27 million local reviews to Maps, it likely isn’t providing listings data. An Apple copyright page notes the names of various other vendors that Apple is using to supply listings information, including Localeze, Acxiom, and TomTom."
(emphasis mine)


My advice - get on it today!

Eric Miltsch
Ed - So smart. Siri is driving more mobile/local results than people can wrap their head around; owning these results is a huge move by Apple. Grab your pages, optimize the heck out of them and make them valuable! Thanks for sharing!
Ed Brooks
Eric, Apple looks to be driving more folks to Apps on it's devices and lessening the impact of the mobile web - and Google. Siri is mobile. Apple Maps is mobile. Both bypass the mobile web and bypass Google.
Brian Pasch
This change by Apple will also Highlight Yelp Reviews in a greater way since the Apple Map system will feature Yelp reviews. Dealers can no longer afford to excuse their low review counts on Yelp.
Ed Brooks
I couldn't agree more Brian. My thoughts on reviews are pretty simple - diversify, with a focus. Try to guide customers to 3 or 4 review sites and then let the choose which one(s) they wish to utilize. Given the current landscape, G+ and Yelp would be on my list of 3 or 4 sites.
Jeremy Alicandri
I wish Yelp would do something about their advertising rates.

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