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Jared Hamilton
From: Jared Hamilton
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Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

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Getting Your Dealership Ready For Apple Maps

Google+ has been getting a ton of attention lately (as it well deserves), but Apple's recent announcement that iPhones and iPads will be doing away with Google Maps in favor a new a Apple Maps offering means you need to split your focus and do it now. Mobile is growing and Apple is looking to disrupt Google's influence in a big way.

I read this post this morning and it contains a slew of valuable information: Start Getting Your Business Ready Now For Apple Maps, Google+ Local via Search Engine Land. Among the observations are:

"Not being among those appearing in Apple Maps, appearing inaccurately, or appearing with a host of negative reviews will not only be a lost opportunity for your business, but one that could hit your bottom line."

"Greg Sterling, who has been following this story closely, has pointed out that while Yelp is providing its more than 27 million local reviews to Maps, it likely isn’t providing listings data. An Apple copyright page notes the names of various other vendors that Apple is using to supply listings information, including Localeze, Acxiom, and TomTom."
(emphasis mine)


My advice - get on it today!

Eric Miltsch
Ed - So smart. Siri is driving more mobile/local results than people can wrap their head around; owning these results is a huge move by Apple. Grab your pages, optimize the heck out of them and make them valuable! Thanks for sharing!
Ed Brooks
Eric, Apple looks to be driving more folks to Apps on it's devices and lessening the impact of the mobile web - and Google. Siri is mobile. Apple Maps is mobile. Both bypass the mobile web and bypass Google.
Brian Pasch
This change by Apple will also Highlight Yelp Reviews in a greater way since the Apple Map system will feature Yelp reviews. Dealers can no longer afford to excuse their low review counts on Yelp.
Ed Brooks
I couldn't agree more Brian. My thoughts on reviews are pretty simple - diversify, with a focus. Try to guide customers to 3 or 4 review sites and then let the choose which one(s) they wish to utilize. Given the current landscape, G+ and Yelp would be on my list of 3 or 4 sites.
Jeremy Alicandri
I wish Yelp would do something about their advertising rates.

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