Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Getting Your Dealership Ready For Apple Maps

Google+ has been getting a ton of attention lately (as it well deserves), but Apple's recent announcement that iPhones and iPads will be doing away with Google Maps in favor a new a Apple Maps offering means you need to split your focus and do it now. Mobile is growing and Apple is looking to disrupt Google's influence in a big way.

I read this post this morning and it contains a slew of valuable information: Start Getting Your Business Ready Now For Apple Maps, Google+ Local via Search Engine Land. Among the observations are:

"Not being among those appearing in Apple Maps, appearing inaccurately, or appearing with a host of negative reviews will not only be a lost opportunity for your business, but one that could hit your bottom line."

"Greg Sterling, who has been following this story closely, has pointed out that while Yelp is providing its more than 27 million local reviews to Maps, it likely isn’t providing listings data. An Apple copyright page notes the names of various other vendors that Apple is using to supply listings information, including Localeze, Acxiom, and TomTom."
(emphasis mine)


My advice - get on it today!

Eric Miltsch
Ed - So smart. Siri is driving more mobile/local results than people can wrap their head around; owning these results is a huge move by Apple. Grab your pages, optimize the heck out of them and make them valuable! Thanks for sharing!
Ed Brooks
Eric, Apple looks to be driving more folks to Apps on it's devices and lessening the impact of the mobile web - and Google. Siri is mobile. Apple Maps is mobile. Both bypass the mobile web and bypass Google.
Brian Pasch
This change by Apple will also Highlight Yelp Reviews in a greater way since the Apple Map system will feature Yelp reviews. Dealers can no longer afford to excuse their low review counts on Yelp.
Ed Brooks
I couldn't agree more Brian. My thoughts on reviews are pretty simple - diversify, with a focus. Try to guide customers to 3 or 4 review sites and then let the choose which one(s) they wish to utilize. Given the current landscape, G+ and Yelp would be on my list of 3 or 4 sites.
Jeremy Alicandri
I wish Yelp would do something about their advertising rates.

 Unlock all of the community & features  Join Now