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Jared Hamilton
From: Jared Hamilton
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Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Getting Your Dealership Ready For Apple Maps

Google+ has been getting a ton of attention lately (as it well deserves), but Apple's recent announcement that iPhones and iPads will be doing away with Google Maps in favor a new a Apple Maps offering means you need to split your focus and do it now. Mobile is growing and Apple is looking to disrupt Google's influence in a big way.

I read this post this morning and it contains a slew of valuable information: Start Getting Your Business Ready Now For Apple Maps, Google+ Local via Search Engine Land. Among the observations are:

"Not being among those appearing in Apple Maps, appearing inaccurately, or appearing with a host of negative reviews will not only be a lost opportunity for your business, but one that could hit your bottom line."

"Greg Sterling, who has been following this story closely, has pointed out that while Yelp is providing its more than 27 million local reviews to Maps, it likely isn’t providing listings data. An Apple copyright page notes the names of various other vendors that Apple is using to supply listings information, including Localeze, Acxiom, and TomTom."
(emphasis mine)


My advice - get on it today!

Eric Miltsch
Ed - So smart. Siri is driving more mobile/local results than people can wrap their head around; owning these results is a huge move by Apple. Grab your pages, optimize the heck out of them and make them valuable! Thanks for sharing!
Ed Brooks
Eric, Apple looks to be driving more folks to Apps on it's devices and lessening the impact of the mobile web - and Google. Siri is mobile. Apple Maps is mobile. Both bypass the mobile web and bypass Google.
Brian Pasch
This change by Apple will also Highlight Yelp Reviews in a greater way since the Apple Map system will feature Yelp reviews. Dealers can no longer afford to excuse their low review counts on Yelp.
Ed Brooks
I couldn't agree more Brian. My thoughts on reviews are pretty simple - diversify, with a focus. Try to guide customers to 3 or 4 review sites and then let the choose which one(s) they wish to utilize. Given the current landscape, G+ and Yelp would be on my list of 3 or 4 sites.
Jeremy Alicandri
I wish Yelp would do something about their advertising rates.

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