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Jared Hamilton
From: Jared Hamilton
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Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Does Your F&I Dept. Force Anchovies on Your Customers?

I've been a fan of Jeffrey Gitomer for years; ever since I read Customer Satisfaction is Worthless, Customer Loyalty is Priceless. In this video Mr. Gitomer discusses how many businesses go crazy with cost cutting measures that end up costing them business. "It never ceases to amaze me, what business people do to save a nickel that ends up costing them thousands", says Gitomer.

My contention is, that in the car business, it's not the nickels we save, but the extra nickels we try to make, that cost us thousands. Overpricing cars costs traffic. Overselling in any department costs us our reputations and any customer loyalty we might be able to develop.

Don't get me wrong, I'm all for profit - but don’t step over dollars to pick up nickels. And THIS is what our reputation is with the public:

Bryan Armstrong
So true!

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