Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Does Your F&I Dept. Force Anchovies on Your Customers?

I've been a fan of Jeffrey Gitomer for years; ever since I read Customer Satisfaction is Worthless, Customer Loyalty is Priceless. In this video Mr. Gitomer discusses how many businesses go crazy with cost cutting measures that end up costing them business. "It never ceases to amaze me, what business people do to save a nickel that ends up costing them thousands", says Gitomer.

My contention is, that in the car business, it's not the nickels we save, but the extra nickels we try to make, that cost us thousands. Overpricing cars costs traffic. Overselling in any department costs us our reputations and any customer loyalty we might be able to develop.

Don't get me wrong, I'm all for profit - but don’t step over dollars to pick up nickels. And THIS is what our reputation is with the public:

Bryan Armstrong
So true!

 Unlock all of the community & features  Join Now