Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Tips on Finding and Hiring Salesmen Who Have Experience

Tips on Finding and Hiring Salesmen Who Have Experience

Your dealership can't thrive without an experienced sales force. The trickiest part of this equation is finding "rock star" salespeople to he…

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

3 Reasons Why Periscope ISN'T an #AutoMarketing Game-Changer

Periscope and Meerkat are being touted as #AutoMarketing game-changers, I think they are more likely this year’s QR Code. Three reasons why I think that is true:

  1. Car buying is an individual endeavor – These live-streaming services are basically ‘one-to-many’ services allowing one person to broadcast, live, to many people at the same time. That may be cool if you are introducing a new model, but doesn’t work as well if you are trying to sell a specific car to a specific buyer (or family). You CAN drive a nail with a crescent wrench, but Dude, why would you want to?249ea21f7df09aacd294e29df38b4231.png?t=1
  2. Not mainstream yet – Two months ago a poll was conducted showing single digit adoption and only a little over one fifth of Internet users even had an interest in using Periscope and Meerkat. They require that users download an app (like you need for QR Codes – and we all saw how well THAT worked). The only saving grace is the apps are free.
  3. No search engine boost – Video is huge. YouTube is huge. Google owns YouTube, indexes YouTube videos, and just, loves them. As do most AutoMarketers – as they should! Periscope, not so much (if at all).

In a nutshell, use the right tool for the right job. YouTube is a MUCH better tool than Periscope for helping dealers sell cars.

Jason Lancaster
I'd add another problem to your list - it's not "on demand." If someone is researching an auto purchase, are they going to set a reminder to attend your free periscope Q&A where you take questions about your inventory? Seems unlikely. However, integrating this system into web chat is logical, especially if the prospect is serious. But that's not a 'game changing' implementation, is it? :)
Ed Brooks
Correct Jason! Google Hangouts has much broader adoption and they provide two way video. Seems to me that has more potential - but still not a game-changer.
Megan Barto
I've found that these live-video-streaming-apps are good for Conferences, Concerts, Sporting Events, stuff like that. Great Insights, Ed! :-)
Jason Stum
I see Periscope and Meerkat as great complimentary apps to your marketing efforts. For example we're the main sponsor of an outdoor summer concert series at a local park. We'll be live streaming each show for anyone who cares to check it out. Just looking to use our available resources to build stronger connections with our community. Nothing more, nothing less. PS. I love the QR code analogy @Ed. I was ALL over QR codes when I first ran across them back in 2010. Started slapping those bad boys on everything I could. Oh well...you live and learn :)
Ed Brooks
Stick a fork in Meercat as a livestreaming service - it's dead... http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/

 Unlock all of the community & features  Join Now