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Ed Brooks

Ed Brooks Automotive Digital Marketer

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

3 Reasons Why Periscope ISN'T an #AutoMarketing Game-Changer

Periscope and Meerkat are being touted as #AutoMarketing game-changers, I think they are more likely this year’s QR Code. Three reasons why I think that is true:

  1. Car buying is an individual endeavor – These live-streaming services are basically ‘one-to-many’ services allowing one person to broadcast, live, to many people at the same time. That may be cool if you are introducing a new model, but doesn’t work as well if you are trying to sell a specific car to a specific buyer (or family). You CAN drive a nail with a crescent wrench, but Dude, why would you want to?249ea21f7df09aacd294e29df38b4231.png?t=1
  2. Not mainstream yet – Two months ago a poll was conducted showing single digit adoption and only a little over one fifth of Internet users even had an interest in using Periscope and Meerkat. They require that users download an app (like you need for QR Codes – and we all saw how well THAT worked). The only saving grace is the apps are free.
  3. No search engine boost – Video is huge. YouTube is huge. Google owns YouTube, indexes YouTube videos, and just, loves them. As do most AutoMarketers – as they should! Periscope, not so much (if at all).

In a nutshell, use the right tool for the right job. YouTube is a MUCH better tool than Periscope for helping dealers sell cars.

Jason Lancaster
I'd add another problem to your list - it's not "on demand." If someone is researching an auto purchase, are they going to set a reminder to attend your free periscope Q&A where you take questions about your inventory? Seems unlikely. However, integrating this system into web chat is logical, especially if the prospect is serious. But that's not a 'game changing' implementation, is it? :)
Ed Brooks
Correct Jason! Google Hangouts has much broader adoption and they provide two way video. Seems to me that has more potential - but still not a game-changer.
Megan Barto
I've found that these live-video-streaming-apps are good for Conferences, Concerts, Sporting Events, stuff like that. Great Insights, Ed! :-)
Jason Stum
I see Periscope and Meerkat as great complimentary apps to your marketing efforts. For example we're the main sponsor of an outdoor summer concert series at a local park. We'll be live streaming each show for anyone who cares to check it out. Just looking to use our available resources to build stronger connections with our community. Nothing more, nothing less. PS. I love the QR code analogy @Ed. I was ALL over QR codes when I first ran across them back in 2010. Started slapping those bad boys on everything I could. Oh well...you live and learn :)
Ed Brooks
Stick a fork in Meercat as a livestreaming service - it's dead... http://recode.net/2016/03/04/meerkat-is-ditching-the-livestream-and-chasing-a-video-social-network-instead/

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