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Day 2: Today was everything from rating dealerships on phone and internet 'ups' - to motivation speaker Bob Burg - to tech demonstrations, lunch and dinner speakers, cocktails, and music. But the real meat of the day was the breakout and tech sessions. Since I couldn't be everywhere at once I chose in the morning Brian Pasch’s seminar on SEO and SEM which covered something every dealer needs to know and that is all about the new google places and impact that will have on your dealership ratings, as we as redefining to some extent organic SEO.
The other session I found extremely valuable was the one on the "Gen Y” car buyer presented by Jon Quade and Coblat. One dealer referred to it as a life changig experience - I don't know if I'd go quite that far but it certainly could provide a paradigm shift in considering that by next year 2012 the 19- 31 year old 'Gen Y'ers" will reach 75 milliion strong and are estimated to compromise a 40% of all car buyers. The seminar talked about buyer expectations of this group and the new media tools and experiences they will use to shop for those vehicles.
Other dealers and vendors choose different activities and in chatting with them most seemed to be genuinely impressed with what they learned. If anyone has any specific questions fire away and I'll try to get you answers if I don't have them.