Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ed Steenman

Ed Steenman CEO Integrated Automotive Advertising Agency

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

New Creative Commons Licensing Rules from YouTube. What Your Dealership Needs to Know.

If you publish videos on the YouTube you need to be aware of a change from Google and YouTube that affects who can view, share, or edit your videos.  This change affects any video originally posted to You Tube including any links or embedding content provided from YouTube to your website or social media sites.

Google just recently announced the introduction of Creative Commons licenses for YouTube.  Individual users MUST decide at they time they upload video -whether to publish their content under the new CC license. If they do so, the video then becomes accessible to every YouTube user for use in their own videos via the YouTube Video Editor.  The new feature will give users a large selection of video clips from all types of subject areas.  Adding Creative Commons tags will also help YouTube on the copyright front by clearly distinguishing what clips users can use freely and what they cannot.

Users who want to check out the Creative Commons selection right now can go to  www.youtube.com/editor and select the CC tab.

Should your dealership use the Creative Commons option?

Creative Commons licenses provide a standard way for content creators to grant someone else permission to use their work. By marking your original video with a Creative Commons license, you are granting the entire YouTube community the right to reuse and edit that video. . You retain your copyright and other users get to reuse your work subject to the terms of the license. Remember, you may ONLY mark your uploaded video with a Creative Commons license if it consists ENTIRELY of content made and licensable by you under the CC-BY license.

Unless you have a specific reason to NOT want your content to be shared or reutilized, it is our view that you should choose YES to the Creative Commons license option.  Choosing the ‘standard license’ now means you are NOT granting permission for your work to be shared or re-used.

How to mark your video as Creative Commons

  1. Click the radio button next to "Creative Commons Attribution license (reuse allowed)" while uploading, or
  2. Go to My Videos, select edit next to the video you wish to include in Creative Commons. Scroll down until you reach License under Broadcasting and Sharing Options. Click the radio button next to "Creative Commons Attribution License (reuse allowed)".

Want to Know More?

For more information on the CC-BY license and a summary of the full Legal Code with the full license accessible at the bottom of the page—please visit CreativeCommons.org.

 Unlock all of the community & features  Join Now