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Jared Hamilton
From: Jared Hamilton
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Ed Steenman

Ed Steenman CEO Integrated Automotive Advertising Agency

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Passat Challenge: Seattle to San Francisco on One Tank

Today the Green Human team is driving two TDI Passat’s from Auburn Washington to the Golden Gate Bridge in California to do a real world test of the VW TDI’s promised 795 miles on one tank of gas.  The distance will cover 805 miles. Both teams will be driving Volkswagen’s new Passat TDi clean burning diesel.

Sponsored by two local Northwest Volkswagen dealerships, a hybrid and an EV were originally invited to also participate, however there are currently no vehicles of that type with even the possibility of driving that far without stopping to re-fuel or re-charge.

The teams will stop in Portland and other places along the way to talk about eco friendly cars while interacting with communities online with video, blogs, social networking, and more. “48 hours of green car fun!” says Ed Steenman, one of the producers of the mobile event. “It’s amazing how excited people are to talk about better ways to get around. I just hope we can make it to the Golden Gate Bridge!

A variety of digital and traditional medias are being used to promote the journey. In addition, hundreds of videos will be made and distributed throughout the web to continue to promote the dealerships involved.  On day one, the event has already generated news coverage from major mainstream media.

You can follow the event at www.facebook.com/passatchallenge or view Steenman’s tweets @greenhuman.

 

Bryan Armstrong
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