1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
Today the Green Human team is driving two TDI Passat’s from Auburn Washington to the Golden Gate Bridge in California to do a real world test of the VW TDI’s promised 795 miles on one tank of gas. The distance will cover 805 miles. Both teams will be driving Volkswagen’s new Passat TDi clean burning diesel.
Sponsored by two local Northwest Volkswagen dealerships, a hybrid and an EV were originally invited to also participate, however there are currently no vehicles of that type with even the possibility of driving that far without stopping to re-fuel or re-charge.
The teams will stop in Portland and other places along the way to talk about eco friendly cars while interacting with communities online with video, blogs, social networking, and more. “48 hours of green car fun!” says Ed Steenman, one of the producers of the mobile event. “It’s amazing how excited people are to talk about better ways to get around. I just hope we can make it to the Golden Gate Bridge!
A variety of digital and traditional medias are being used to promote the journey. In addition, hundreds of videos will be made and distributed throughout the web to continue to promote the dealerships involved. On day one, the event has already generated news coverage from major mainstream media.
You can follow the event at www.facebook.com/passatchallenge or view Steenman’s tweets @greenhuman.