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Jared Hamilton
From: Jared Hamilton
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Ed Steenman

Ed Steenman CEO Integrated Automotive Advertising Agency

Exclusive Blog Posts

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

How To Find A Reliable Auto Body Repair Shop

How To Find A Reliable Auto Body Repair Shop

Finding a reliable and professional auto body repair shop is not as easy as it sounds. Unfortunately not every mechanic or auto repair shop will have your …

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Passat Challenge: Seattle to San Francisco on One Tank

Today the Green Human team is driving two TDI Passat’s from Auburn Washington to the Golden Gate Bridge in California to do a real world test of the VW TDI’s promised 795 miles on one tank of gas.  The distance will cover 805 miles. Both teams will be driving Volkswagen’s new Passat TDi clean burning diesel.

Sponsored by two local Northwest Volkswagen dealerships, a hybrid and an EV were originally invited to also participate, however there are currently no vehicles of that type with even the possibility of driving that far without stopping to re-fuel or re-charge.

The teams will stop in Portland and other places along the way to talk about eco friendly cars while interacting with communities online with video, blogs, social networking, and more. “48 hours of green car fun!” says Ed Steenman, one of the producers of the mobile event. “It’s amazing how excited people are to talk about better ways to get around. I just hope we can make it to the Golden Gate Bridge!

A variety of digital and traditional medias are being used to promote the journey. In addition, hundreds of videos will be made and distributed throughout the web to continue to promote the dealerships involved.  On day one, the event has already generated news coverage from major mainstream media.

You can follow the event at www.facebook.com/passatchallenge or view Steenman’s tweets @greenhuman.

 

Bryan Armstrong
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