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Jared Hamilton
From: Jared Hamilton
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Ed Steenman

Ed Steenman CEO Integrated Automotive Advertising Agency

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Passat Challenge: Seattle to San Francisco on One Tank

Today the Green Human team is driving two TDI Passat’s from Auburn Washington to the Golden Gate Bridge in California to do a real world test of the VW TDI’s promised 795 miles on one tank of gas.  The distance will cover 805 miles. Both teams will be driving Volkswagen’s new Passat TDi clean burning diesel.

Sponsored by two local Northwest Volkswagen dealerships, a hybrid and an EV were originally invited to also participate, however there are currently no vehicles of that type with even the possibility of driving that far without stopping to re-fuel or re-charge.

The teams will stop in Portland and other places along the way to talk about eco friendly cars while interacting with communities online with video, blogs, social networking, and more. “48 hours of green car fun!” says Ed Steenman, one of the producers of the mobile event. “It’s amazing how excited people are to talk about better ways to get around. I just hope we can make it to the Golden Gate Bridge!

A variety of digital and traditional medias are being used to promote the journey. In addition, hundreds of videos will be made and distributed throughout the web to continue to promote the dealerships involved.  On day one, the event has already generated news coverage from major mainstream media.

You can follow the event at www.facebook.com/passatchallenge or view Steenman’s tweets @greenhuman.

 

Bryan Armstrong
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