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Jared Hamilton
From: Jared Hamilton
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Ed Steenman

Ed Steenman CEO Integrated Automotive Advertising Agency

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Passat Challenge: Seattle to San Francisco on One Tank

Today the Green Human team is driving two TDI Passat’s from Auburn Washington to the Golden Gate Bridge in California to do a real world test of the VW TDI’s promised 795 miles on one tank of gas.  The distance will cover 805 miles. Both teams will be driving Volkswagen’s new Passat TDi clean burning diesel.

Sponsored by two local Northwest Volkswagen dealerships, a hybrid and an EV were originally invited to also participate, however there are currently no vehicles of that type with even the possibility of driving that far without stopping to re-fuel or re-charge.

The teams will stop in Portland and other places along the way to talk about eco friendly cars while interacting with communities online with video, blogs, social networking, and more. “48 hours of green car fun!” says Ed Steenman, one of the producers of the mobile event. “It’s amazing how excited people are to talk about better ways to get around. I just hope we can make it to the Golden Gate Bridge!

A variety of digital and traditional medias are being used to promote the journey. In addition, hundreds of videos will be made and distributed throughout the web to continue to promote the dealerships involved.  On day one, the event has already generated news coverage from major mainstream media.

You can follow the event at www.facebook.com/passatchallenge or view Steenman’s tweets @greenhuman.

 

Bryan Armstrong
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