Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Ed Steenman

Ed Steenman CEO Integrated Automotive Advertising Agency

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

Limited Window to Prevent Trademark Uses in Internet Red Light District Domains (.XXX)

As of September 7, 2011 the Internet Corporation for Assigned Names and Numbers (ICANN) will begin offering .xxx domain registrations. The registry will be operated by Florida-based ICM Registry (ICM), the company that first applied for the .xxx domain in 2004. ICM's intent is to create designated domains for adult content which are operated under its policies which are intended to reduce malware, SPAM, and intellectual property infringement. The .xxx domain also represents the creation of new internet real estate and, because any string ending with .xxx can be purchased, the launch of .xxx represents an opportunity for domain squatters and trademark infringers. In other words, your trademark could become associated with a .xxx domain and website. Fortunately, you have options to prevent this from occuring.

Sunrise B Opt-Out Period

Owners of registered trademarks who are not involved in the adult entertainment industry, and who do not want their trademarks to appear in a .xxx domain owned by a third party will have the opportunity to prevent such domains from being purchased – but only if they act during a limited period of time. ICM Registry has provided an opt-out period called Sunrise B for owners of registered trademarks to block .xxx domains that contain their registered marks. The key facts you should know about Sunrise B:

  • The Sunrise B opt-out period will open September 7, 2011 and close October 28, 2011.
  • After the opt-out period closes, trademark owners will not be able to block the purchase by third parties of .xxx domains which contain their trademarks.
  • Sunrise B only applies for federally registered trademarks which register as of September 1, 2011 and does not pertain to state registrations, common law marks, unregistered marks, business names, or other domains.
  • Sunrise B will only allow trademark owners to block their exact marks; similar marks may still be registered by third parties.

Procedure To Block .xxx Domains

ICM's Comprehensive Launch Policies have not yet been published but trademark owners will be able to block .xxx domains, or obtain more information on blocking the registration of their trademarks as .xxx domain, by visiting ICM Registry's Sunrise B page at https://www.icmregistry.com/launch/sunrise-b/. There is a fee, expected to be between $200-$300, to block each .xxx domain and that protection would protect your trademark for up to 10 years.

Defensive Moves for Those Without Registered Marks

For those unable to take advantage of the Sunrise B opt-out period, and after the Sunrise B period ends on October 28, 2011, the next best method to prevent registration by a third party of an .xxx domain containing a trademark is to register the domain defensively. In many instances, owning the .xxx domain for any trademarks or terms likely to be confused with trademarks may be the best defense against abuse of a trademark through a .xxx registration.


Thank you Brian P. Gregg  for permission to reprint this article. Steenman Associates is a Seattle based advertising agency & digital services firm that specializes in serving automotive dealerships and groups.  We welcome your questions & comments ed@steenmanassociates.com

 

 

 Unlock all of the community & features  Join Now