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Edward Parkinson

Edward Parkinson VP of Training, Retention & Chief Evangelist

Profile

Name: Edward Parkinson
Title: VP of Training, Retention & Chief Evangelist
Company: Contact At Once!
Phone: Private
Location: Private , Private
Summary:
Ed has been working with automotive dealers for 27 years and has championed many new services that "move the needle" for his customers. Ed helped pioneer the use of call tracking and measurement to increase sales and quantify the return-on-marketing durin

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Blog Posts

Untitled Draft - 2017-07-28

Untitled Draft - 2017-07-28

All of us live and breath by having a pristine showroom. All the windows have to be squeaky clean and if not do not even bother showing up that day. I want…

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

How to Accurately Measure and Track your Customer’s Full Journey 

How to Accurately Measure and Track your Customer’s Full Journey 

Creating an Attribution Infrastructure  I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data…

I'm Not Your Prototypical Car Guy

I'm Not Your Prototypical Car Guy

I’m not your prototypical Car Guy I wasn’t raised in the auto industry. I didn’t have any connections in the auto industry. I didn&rsq…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

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