Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors. It is much more costly to acquire new customers than keep current ones – six to seven times more to be exact! Turn your current customers into loyal, repeat business by targeting vehicle owners in equity, or those that can lower their payment or are at the end of a lease or warranty.
GoldDigger combined with direct mail and the ELEAD1ONE Contact Center yield a 4:1 ROI guarantee on your marketing investment!
▪ Multi-channel direct marketing program
▪ Utilizes DMS data, OEM incentives, book values and other third-party data
▪ Accelerates customer buying cycles
▪ Responds quickly to OEM buying programs
▪ Acquires pre-owned inventory at a lower cost than auction
Pros: Pros: Easily laid out, good for new hires who are getting used to the phone, good way to build business during slow times of the year.
Cons: Cons: No real cons, just not a lot of time to use feature.
Pros: Best equity mining tool, we have used.
Pros: Elead1one GoldDigger is a great product for equity searches.
Pros: Strong appointments with guaranteed sales.
Pros: Already seeing appointments and hot surveys
Pros: We dig and find the right past customers. Works for ME!
Pros: lets us pull any type of lists to react to OEM incentives or when looking to move specific inventory; or to market for additional sales; campaigns are tracked; great results
Pros: Rob Barber and his team are the best. You set the parameters in the market you know best-your own backyard. The call center team sets quality appointments.
Pros: I think it's going to be an awesome tool if we utilize it right
Pros: I think this will be a great program for us moving forward to market to our own customers, which are our best prospects.
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