Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors. It is much more costly to acquire new customers than keep current ones – six to seven times more to be exact! Turn your current customers into loyal, repeat business by targeting vehicle owners in equity, or those that can lower their payment or are at the end of a lease or warranty.
GoldDigger combined with direct mail and the ELEAD1ONE Contact Center yield a 4:1 ROI guarantee on your marketing investment!
▪ Multi-channel direct marketing program
▪ Utilizes DMS data, OEM incentives, book values and other third-party data
▪ Accelerates customer buying cycles
▪ Responds quickly to OEM buying programs
▪ Acquires pre-owned inventory at a lower cost than auction
Pros: mining customers in our service drive
Cons: wish notes were more detailed when they transfer a hot lead over.
Pros: Easy to use and extremely useful
Pros: Great equity mining tool and the support from the call center is something we're definitely going to be utilizing.
Pros: allows us to react to OEM program changes, market inventory we need to move, track campaigns, generate extra sales each month
Pros: platform is nice, our rep is helpful.
Cons: cannot search by salesmen, I do not like the 120 day rule where the information is not able to be found after that time period. not as user friendly as other equity mining tools.
Pros: Such a no-brainer program. Great call center that gets great results.
Pros: When we need a strong start to the month all we need to do is schedule a golddigger campaign and we are good to go
Pros: great process to engage customers
Pros: This has increased our sales by sifting through the data and reminding us when a customer may be ready to purchase or if their lease is up, etc. Valuable tool.
Pros: This is a great tool for customer retention. I would recommend it to anyone in the business.
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