Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors. It is much more costly to acquire new customers than keep current ones – six to seven times more to be exact! Turn your current customers into loyal, repeat business by targeting vehicle owners in equity, or those that can lower their payment or are at the end of a lease or warranty.
GoldDigger combined with direct mail and the ELEAD1ONE Contact Center yield a 4:1 ROI guarantee on your marketing investment!
▪ Multi-channel direct marketing program
▪ Utilizes DMS data, OEM incentives, book values and other third-party data
▪ Accelerates customer buying cycles
▪ Responds quickly to OEM buying programs
▪ Acquires pre-owned inventory at a lower cost than auction
Pros: Love that it helps me keep track of my clients. Everything seems to work together and have great continuity.
Pros: This has pulled through for us quite a few times! We have had loads of information pulled from our CRM and it shows us who to followup with, leads to easy sales.
Cons: Can be a little confusing to use at first.
Pros: Great system, glad we have it back
Pros: tells who is in the position to buy again
Pros: Elead has a great support team. We get many solid leads from this app!
Pros: This program can provide a lot of great data, it identifies customers that you have closed in the past that are likely to buy again.
Cons: The biggest issue here is that Elead1One employees are incentivized to use info from golddigger, and then contact the leads to set appointments. The issue is that they get paid by commission, so they set up false appointments and cal be very push to your customers. I have lost leads because of this issue.
Pros: This program brings up old deals and shows you customers that have equity in their car, it has led to us closing a lot of deals and securing many trades. Allows us to sift through data without having to do any work, it is an incredible tool.
Cons: None at all.
Pros: I get a lot of reports from GoldDigger from the dealership, it creates great graphs and easy to read figures. I also like that it generates lists for us, we have had great luck with it thus far. Helps us know where to focus our time.
Pros: Its always a easy lead to follow up when you tell the customer they can get newer, better car for less money!
Pros: I have used this a few times and every time I've gotten a deal. I want to use this more and more!
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