Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors. It is much more costly to acquire new customers than keep current ones – six to seven times more to be exact! Turn your current customers into loyal, repeat business by targeting vehicle owners in equity, or those that can lower their payment or are at the end of a lease or warranty.
GoldDigger combined with direct mail and the ELEAD1ONE Contact Center yield a 4:1 ROI guarantee on your marketing investment!
▪ Multi-channel direct marketing program
▪ Utilizes DMS data, OEM incentives, book values and other third-party data
▪ Accelerates customer buying cycles
▪ Responds quickly to OEM buying programs
▪ Acquires pre-owned inventory at a lower cost than auction
Pros: Used in past this is a great way to get more deals every month!
Pros: takes the guess work out of calling your sold customers. Helps you spend your time on the most likely candidates.
Pros: It is very nice to filter throughout all of the customers we have sold a vehicle to.
Pros: help me strategies and plan how to proceed with the customers
Pros: The sales that come from GoldDigger have a higher gross profit
Pros: I can count on 10 - 15 sales per month from the program
Pros: Pros: ability to find customers in great position to buy by model or generically
Cons: Cons: ease of use to run reports - directions on page would help
Pros: This is a great resource to find used cars for me.
Pros: ability to find customers in great position to buy by model or generically
Cons: ease of use to run reports - directions on page would help
Pros: extra tools to work with are great
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