Individual, intelligent service marketing campaigns are essential to retaining customers and leveraging the highest customer value for dealerships. Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors.
The Xchange TradeUp Program takes service marketing to the next level and provides dealers a competitive edge by identifying current and conquest opportunities that have the highest statistical probability of purchasing or servicing with your dealership. The Xchange Program targets customers in equity, or those at the end of the term, lease, or warranty. An easy to use, custom RO dashboard alerts the right associate at the right time of lead opportunities that are in a buying position. Dealers will benefit immediately through increased loyalty, sales, and profits.
▪ Real-time open RO service dashboard with vehicle exchange alerts
▪ Identifies current and conquest opportunities
▪ Customizable alert triggers and vehicle comparisons
▪ In-dealership training and brand-specific point-of-sale material available
Pros: well prepared to engage with a customer
Pros: Before this product, we didn't have a program to convert service to sales. We are excited about this tool.
Pros: BDC Mgr can easily find some equity customers and alert me to find them in service drive.
Pros: Makes it really easy for me to see anyone in service that could be a prospect to trade.
Pros: Makes it very easy to see all my service activity and possible trades.
Pros: We definitely see the benefit with the X-Change program and look forward to implementing it more in the coming months and throughout 2018 and beyond.
Pros: Easiest program with the greatest ROI eLead has to offer. Increased our new car sales by 25%!!
Cons: need more leads
Pros: Great tool to help get more dialog going with a customer.
Pros: I can see all customers who have equity in the service drive
Pros: the equity mining tool provides additional sales each month, we use the call center to make the calls and follow up with prospects; appointments set and feedback provided It generates additional leads every month, brings in great trades right off the service drive; grosses are great
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