Individual, intelligent service marketing campaigns are essential to retaining customers and leveraging the highest customer value for dealerships. Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors.
The Xchange TradeUp Program takes service marketing to the next level and provides dealers a competitive edge by identifying current and conquest opportunities that have the highest statistical probability of purchasing or servicing with your dealership. The Xchange Program targets customers in equity, or those at the end of the term, lease, or warranty. An easy to use, custom RO dashboard alerts the right associate at the right time of lead opportunities that are in a buying position. Dealers will benefit immediately through increased loyalty, sales, and profits.
▪ Real-time open RO service dashboard with vehicle exchange alerts
▪ Identifies current and conquest opportunities
▪ Customizable alert triggers and vehicle comparisons
▪ In-dealership training and brand-specific point-of-sale material available
Pros: Great to use along with the equity mining tool to reach out to your customer to spark an interest to visit the dealership and promote a sale
Pros: Find and sell more customers at the right time
Pros: we sell additional vehicles each month off the service drive the the Xchange equity mining tool; we also use the call center to set appointments, identify those interested
Pros: Gives us a chance to show service customers how they could be driving another vehicle and the options. If they are even thinking about it this is a great tool!
Pros: we use the call center to contact the equity customers from service; set appointments and identify those that are interested; additional sales each month
Pros: We have been using this program for awhile. Helps us get more leads and encourage customers to buy again. Still very happy with them.
Pros: I like that it bridges our Service and Sales Customers; It shows which service customer may be ready and close to ready to make a purchase
Pros: if you don't work the service drive you are leaving money on the table
Pros: Can't beat a tool that gives you everything you need inside the CRM.
Pros: Easy to use and easy to learn. Great customer support also.
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