Individual, intelligent service marketing campaigns are essential to retaining customers and leveraging the highest customer value for dealerships. Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors.
The Xchange TradeUp Program takes service marketing to the next level and provides dealers a competitive edge by identifying current and conquest opportunities that have the highest statistical probability of purchasing or servicing with your dealership. The Xchange Program targets customers in equity, or those at the end of the term, lease, or warranty. An easy to use, custom RO dashboard alerts the right associate at the right time of lead opportunities that are in a buying position. Dealers will benefit immediately through increased loyalty, sales, and profits.
▪ Real-time open RO service dashboard with vehicle exchange alerts
▪ Identifies current and conquest opportunities
▪ Customizable alert triggers and vehicle comparisons
▪ In-dealership training and brand-specific point-of-sale material available
Pros: Helps me find customers that are in a predictive trade cycle with one click!
Pros: Show up on my desk log and we have an Xchange specialist trained and ready
Pros: We can check out the service department for leads.
Pros: Gives us tools to show service customers what we can do for them without hassling them.
Pros: This helps me market to my old customers by reminding me when they may be in the market for another vehicle. Great program for organic resource.
Pros: Integrated email templates, phone scripts, credit info (if applicable)-all the tools you need to maintain the service to sales to service cycle.
Pros: It's a good way to track equity, easily contact customers, track whom you have greeted.
Cons: Could tie better to DCM, should print suggested vehicle since they layout is aesthetically pleasing.
Pros: Love this feature so unique and extremely useful
Pros: Great way to mine the service customer for potential buyers.
Pros: elead1one xchange allows me to view current service customers with equity easier and can build a worksheet for them faster
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