Individual, intelligent service marketing campaigns are essential to retaining customers and leveraging the highest customer value for dealerships. Grow business development profits by leveraging ELEAD1ONE data mining technology to increase revenue-generating opportunities through vehicle exchange incentives, pulling customers into the market before they shop your competitors.
The Xchange TradeUp Program takes service marketing to the next level and provides dealers a competitive edge by identifying current and conquest opportunities that have the highest statistical probability of purchasing or servicing with your dealership. The Xchange Program targets customers in equity, or those at the end of the term, lease, or warranty. An easy to use, custom RO dashboard alerts the right associate at the right time of lead opportunities that are in a buying position. Dealers will benefit immediately through increased loyalty, sales, and profits.
▪ Real-time open RO service dashboard with vehicle exchange alerts
▪ Identifies current and conquest opportunities
▪ Customizable alert triggers and vehicle comparisons
▪ In-dealership training and brand-specific point-of-sale material available
Pros: The XChange program is a great tool. It allows you to see equity in the current vehicle and even matches payments to a newer vehicle.
Pros: Perfect Prospect/xChange helps us identify equity leads that are coming into our service department daily.
Pros: Mine the service drive for success
Pros: I like it. I like the system for service equity, simple, neat, efficient
Pros: The automated equity mining tool gives us additional sales each month right off the service drive. We also use the call center to schedule appointments and provide information our staff can use to set future appointments
Pros: Easy to understand, use and access. Gives us Information pertaining to the Customers we are most interested in, those in an Equitable Position.
Cons: None, a definite Plus on top of all the useful tools provided.
Pros: Helps me with many opportunities I wouldn't have had when foot traffic is low
Pros: the Elead1 Exchange program gives our team the chance to strike up a sales pitch tumor in service people whom have been flagged as "in equity" in the service dept right now
Pros: Use sales and service data to trigger equity alerts for customers that can trade in and trade up.
Cons: not using it
Pros: allows us to see not only service drive equity, but gives us an easy way of working exisitng customers with equity
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