Since 2009, the gap between list price and transaction price has steadily declined. To overcome profit margin compression, you must reduce overhead, free up dealership resources to focus on profit centers, and sell more cars at a faster rate. Here’s how to do it.
Beingseen360 did a case study on Zimmerman Honda in the quad cities. The study provides a look at to how see if the money you are spending on SEO is working and if it isn't. It also looks at how a dealer ranks against their competition. Pretty cool regarding what they have achieved.