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Television, Radio, Retargeting, Facebook Ads, PPC, SEO, Direct Mail, Reputation Management...so many places to put your marketing dollars how do you choose?
Car dealers are always being told you have to have this and you have to have that. The pressure can be overwhelming and sometimes you feel like a teenager at a party where everyone is drinking but you. The fact is that now a days media is more fragmented than ever and there are a lot of vendors out there for every media vehicle.
Every dealer and every market is different. You ultimately have to decide how you are going to measure your marketing plans effectiveness. However, here are some thoughts...
1. Start with the website
2. Don't leave your database behind
3. Do something else really well