I remember a long time ago helping car dealers with their SEO and so many companies were doing automated content.  They quickly learned what we already knew which is there is no easy quick fix to providing quality content.  Google has released many updates through the years: Panada, Penguin, Hummingbird.  All these updates were designed to weed out the short cuts companies were taking to try to increase rankings.  What they learned and what we always knew is you have to do the work.

The best SEO content will accomplish two things.  The first is to be relevant for the end user, the people.  The second is to let the search engines know what we are doing and why.  Search engines are in the business of answering questions for people and providing information.  The less relevant their results the higher their abandonment rate and the less searches the less valuable the search engine becomes.  Make no mistake about it SEARCH is a product for search engines.

How To Create Good Content

• Make sure your content provides information that is relevant to your services, location, and business. 
• Don’t use automated content.  Take the time and money to create your own.  By creating your own content you create credibility not just with search engines but with customers searching. 
• See what your competition is writing about and make your site the go to for information. Don’t just be relevant be more relevant.
• Off site linking is a big buzz word and I like it but again it must be relevant.  I think it is best to provide links to you own entities.  For example, I like to create content and then have a video that is a link to the you tube page. Or content on my Facebook page that links to the page I’m writing.
• On site linking is my favorite.  Write the content and then link words from that page to others on your site.  Google see that as creating relevancy. 
• Take the time to write enough.  Give yourself a monthly goal of how many words to write.  I recommend starting at 1,000.

There is a lot of crap out there.  General Managers and owners face an uphill battle because SEO can represent a huge part of their budget but typically isn’t in their skill set.  Just remember organic visits are the most valuable visits in terms of quality and conversion to lead and sales.  Take the time.