Companies waste an estimated $6.6 billion on unused software in the U.S. every year. With more options than ever, finding the right software for your dealership can be a challenge. How can you cut through the clutter and make sure your software dollars are well-spent? Download your free step-by-step guide to successfully navigating the software jungle. DOWNLOAD GUIDE
I remember a long time ago helping car dealers with their SEO and so many companies were doing automated content. They quickly learned what we already knew which is there is no easy quick fix to providing quality content. Google has released many updates through the years: Panada, Penguin, Hummingbird. All these updates were designed to weed out the short cuts companies were taking to try to increase rankings. What they learned and what we always knew is you have to do the work.
The best SEO content will accomplish two things. The first is to be relevant for the end user, the people. The second is to let the search engines know what we are doing and why. Search engines are in the business of answering questions for people and providing information. The less relevant their results the higher their abandonment rate and the less searches the less valuable the search engine becomes. Make no mistake about it SEARCH is a product for search engines.
How To Create Good Content
There is a lot of crap out there. General Managers and owners face an uphill battle because SEO can represent a huge part of their budget but typically isn’t in their skill set. Just remember organic visits are the most valuable visits in terms of quality and conversion to lead and sales. Take the time.