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Elke Martin

Elke Martin President and CEO

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Name: Elke Martin
Title: President and CEO
Company: Brandware Public Relations
Phone: Private
Location: Private , Private
Summary:
Elke has over 30 years experience in the automotive and powersports industry, including automotive publishing, OEM corporate communications, automotive consumer marketing and agency resource for leading OEM, supplier and dealer services brands, including
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Blog Posts

The Cost of Salesperson Turnover

by Jason Volny 15 hours ago

The Cost of Salesperson Turnover

by Jason Volny 15 hours ago
What does it cost you when you fail to hire and retain a new salesperson? It may be more than you think. What are doing in your store to retain your…
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Turning Recalls from Trash to Treasure

by Chris Miller 18 hours ago

Turning Recalls from Trash to Treasure

by Chris Miller 18 hours ago
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how impor…
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Witt's Wise Words: Why Inbound Phone Calls Aren't the Cash Cow You Think They Are [VIDEO]

by Bill Wittenmyer 18 hours ago

Witt's Wise Words: Why Inbound Phone Calls Aren't the Cash Cow You Think They Are [VIDEO]

by Bill Wittenmyer 18 hours ago
In this episode of Witt's Wise Words, Bill Wittenmyer shares why dealerships shouldn't consider inbound phone calls as the cash cows that they …
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Top Two Reasons Your Call to Actions Need Clarity

by Derrick Woolfson Yesterday

Top Two Reasons Your Call to Actions Need Clarity

by Derrick Woolfson Yesterday
Have you ever gone online to search one of your cars for a customer? One they saw one a third party site and thought to yourself just how confusing we…
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Where Are We With Texting?

by Derrick Woolfson Yesterday

Where Are We With Texting?

by Derrick Woolfson Yesterday
It has been well over a year since I last spoke about texting on the dealer level, but it does not seem that we have made that much progress in the co…
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