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Ellen Soto

Ellen Soto Director of Advertising

Profile

Name: Ellen Soto
Title: Director of Advertising
Company: Continental Motors Group
Phone: Private
Location: Private , Private
Summary:
I have been employed by Continental Motors Group since 1993 as their Director of Advertising. I have seen the retail automoive industry move from a traditional marketing strategy into complex two proned approach of traditional and digital advertising.

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Blog Posts

Customer Experience Upgrades in 3 Simple Steps

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair …

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Horizons Are Bright - Multi-Touch Attribution Makes an Entrance

Attribution is a constant source of frustration for dealership managers, especially since online shopping entered the scene over the last 15 years. The aut…

Rock’s Rants: Service Advisors and Phones

Rock’s Rants: Service Advisors and Phones

It's 7:00 a.m. and your dealership's service lane is filled with customers and their vehicles. As a service advisor, your job is to greet these cus…

6 Top Pricing Strategies for eCommerce Stores That Auto Dealers Could use

6 Top Pricing Strategies for eCommerce Stores That Auto Dealers Could use

Post prepared by in-house Onilab writers Price is the most influential benchmark in a buyer’s decision to purchase the goods. According to pwc.com…

Has your paid search provider discussed Store Visit conversions with you?

Has your paid search provider discussed Store Visit conversions with you?

Every digital advertising provider reports (or should report) how many leads their campaigns provided to your dealership. These leads are something you are…

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