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Ellen Soto

Ellen Soto Director of Advertising

Profile

Name: Ellen Soto
Title: Director of Advertising
Company: Continental Motors Group
Phone: Private
Location: Private , Private
Summary:
I have been employed by Continental Motors Group since 1993 as their Director of Advertising. I have seen the retail automoive industry move from a traditional marketing strategy into complex two proned approach of traditional and digital advertising.

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Blog Posts

Is Your Current Response Time Good Enough?

Is Your Current Response Time Good Enough?

Only 37% companies respond to their lead within an hour – HBR Research shows that chances of qualifying a lead decrease drastically with time. Lon…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

4 Ways to Make Your Website Convert

4 Ways to Make Your Website Convert

Dealership owners always want their website to look sleek, flashy, and professional—but at the end of the day, the way your site looks isn’t re…

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