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Ellen Soto

Ellen Soto Director of Advertising

Profile

Name: Ellen Soto
Title: Director of Advertising
Company: Continental Motors Group
Phone: Private
Location: Private , Private
Summary:
I have been employed by Continental Motors Group since 1993 as their Director of Advertising. I have seen the retail automoive industry move from a traditional marketing strategy into complex two proned approach of traditional and digital advertising.

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Blog Posts

How our New Sales Consultant sold 23 Vehicles in his First Month

How our New Sales Consultant sold 23 Vehicles in his First Month

23 is a big number for any experienced Sales Consultant, so how did Logan get there in his first month? Here’s a recap of what I believe contribut…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

A Mindset Shift in Marketing - It's Time!

A Mindset Shift in Marketing - It's Time!

Imagine allocating only 15% of your marketing budget to newspaper, print, online, and radio. And not advertising any payments or price on those ads. Not on…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

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