Equity-Based Marketing & Data Mining

Headquartered in Hickory, NC, Prospect Vision was founded in 2001 by 30-year auto industry veterans to help car dealerships significantly increase sales of new and used vehicles, usually 10-30 incremental sales per month. Prospect Vision helps dealerships mine their valuable customer data by combining customers’ transaction data with Black Book vehicle valuation data to pinpoint previous customers who are in a favorable equity position. This enables Prospect Vision to craft personalized communications with the customer’s current vehicle and monthly payment, and offer them the opportunity to buy a new or newer vehicle with no money down and a lower payment (how often have you heard a customer say, “I will buy it if I can keep my payment the same”). We also help dealerships combine their inventory needs (which models they need to sell, which they need as trades) with manufacturer’s incentives to develop an appropriate campaign, and then determine the precise customer list for that camp