Are you under pressure from your DMS to enter into a contract that you are unsure about? Find a DMS who can step in and help you gain control over your current situation and enable you to improve customer satisfaction and dealership profits. DOWNLOAD
Thanks to Jared and Paul for asking me to join DrivingSales.com. I may not be a true "car-guy" in the same sense as most of the contributors here have worked in a dealership and/or selling vehicles; my experiences include online business development, web technologies and social media activities.
As the IT/Web Director for Auction Direct USA, I try to help improve our guests experiences and make them to be as enjoyable and unique as possible.
I can't help but notice the ways in which the people on the front line, the sales professionals and managers, can impact the dealerships in which they're employed.
Now is the time to ask critical questions to your staff. Challenge them to raise the bar. Put simply, if they don't want to help themselves with the available resources - then get someone on your showroom floor that does in fact have the desire to continuously improve.
I'm not a big fan of putting Type-A , ADD personalities in a room, for any amount of time, to read sales training material and power point slides to them. To these people, this is equivalent to the treatment some consumers receive in a dealer showroom: It's something they're forced to do but they just don't enjoy it at all.
Here's a list of items, in no particular order or grouping, to challenge any salesperson, in any dealership, to provide as much value as possible.
What are you doing to increase the quality of your car dealership's experience?