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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

White, male, aging, crooked teeth, messy hair,...Image via Wikipedia

Its great to see the discussions about the different strategies being used to drive traffic and get noticed online; the best laid SEO, SEM and SMO plans won't be able to execute at their full potential if your site lacks key design and usability standards.

Color themes, page layout, content elements...all items that trigger a subconscious response for the visitor within the first couple of seconds of arriving to your site. Since these are items you can control, why would you want to discount the efforts that are going to represent your brand online?

Conventional wisdom says to pack the pages with content and graphics; brochure style page copy, eye-catching graphics and plenty of "stuff that's cool."

Don't fear the white space. Use it to balance the page and direct the viewer's attention where it needs to be. White space lends itself to creating an open, free flowing and comfortable visual experience. Design studies have also demonstrated that white space helps increase the power of suggestion and influence your visitor's decisions.

Each page of your site is created to perform a specific, revenue producing action. Your page design and layout is the cornerstone of your online strategy. Don't underestimate the power of design and the psychological impact of the colors chosen as well.

What type of emotions are your colors creating?

  • Red is commonly used to help trigger a response within a call to action. The contrast helps isolate it from surrounding elements. Be careful not to use colors such as blue or green on a red background to avoid the "floating" text effect. And of course, too much red and the viewer will not only stop - they may just leave.
  • Yellow is often perceived as being calm and sedate, acting almost as a mental brake and slowing the viewer down. Too much yellow and you run the risk of creating a subconscious hint that may create uncertainty.
  • Orange is a great special weapon for the daring. Call to actions featuring orange can really pop when inserted properly so as not to upset the overall balance of the page.
  • Blue is classic confidence and trust. The most commonly heard description of sites using a smart shade of blue is "clean." That type of response encourages visitors and creates positive expectations.
  • Black is tricky when it comes to an automotive site. Heavy framework can also turn visitors away. Softer tones and gradient effects can minimize the intimidation factor and actually help build confidence. Be cautious of the font colors used on a black background as they often disappear or float when the wrong shade is chosen.
  • Green has obviously gained in popularity because of the entire Green Movement and its overall safe connotation. Perfectly balanced green elements can build trust while changing the visitors perception of the site.
  • Web design isn't a "set-it and forget-it" type of activity which ends once the site launches. Continuous tracking, ongoing feedback management and more testing will steer you towards the most effective use of the resources available.

    Failure to maximize your design efforts can ultimately lead to lost visitor actions and poor branding opportunities.

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