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Image representing PitchEngine as depicted in ...Image via CrunchBase

Today’s social media technologies make it easy to connect with great people. Last year, I met Jason Kintzler, Founder of and was immediately impressed with his new start up.

Jason is shaking up the PR world with his Social Media Release solution. The SMR is a cost effective, easy to use solution that I recommend every company should consider; I created a social media newsroom for Auction Direct USA.

Not familiar with PE or Jason? Here’s a few questions Jason answered that will open your eyes about the exciting things he’s doing.

Share your own quick pitch about…and a brief overview of your unique proposition.

PitchEngine is PR for the social web. We make it easy for you to share PR assets like video, images and more with media, friends, fans and followers via Facebook, Twitter and more!

What prompted you to go in this direction? What was the problem you aimed to solve?
Initially, it was purely about giving PR pros and media a better way to exchange information and assets. People were frustrated by clunky email attachments, mailing image CDs and just managing the exchange of data.
It grew to be about much more, including rethinking the way we package press releases and interact with media and consumers alike.

Has the reception of PitchEngine met your expectations?
It’s been fantastic. In just about 6 months we’ve had about 3500 brands sign on and those companies range in size from some of the biggest, to some of the smallest.

Have you seen industries/companies adopting your SMR that you didn’t expect to see? Or usage that you didn’t expect?
Yea, almost every week. There’s really no limit to who/what industries can benefit. From the automotive sales industry to legal and real estate, there are some interesting uses I’m seeing.

How has the economic uncertainty affected your business?
Not really, to be honest. I think we’re positioned well as companies want to try something different, but at a minimal cost. We’ve become an alternative for some small companies.

Where do you see your market segment going - what changes would you like to see happen?
I believe that PR distribution will change dramatically in the next few years,just as news distribution has. Used to be, you’d have to wait for the morning paper to see the news. Not anymore. Currently, public companies have use wire services to distribute their news. Logic tells me that isn’t going to last long either. In fact, the SEC is already addressing the possibility of using the web as a legal means of disciminating earnings statements and PR.

What other challenges do you still see & how are you preparing to overcome them?
We’re not tied to any mega-corporate ideals which means, we can be more nimble and flexible than anybody. We’re going to continue to innovate by pushing PR and media to engage in new ways. Our list of additions and updates doesn’t have a bottom now, and I don’t see it happening anytime soon. Every business has its challenges, but they’re all fun.

Thanks Jason…Keep up the great work!

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