Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

2010 Social Media Marketing Industry ReportMichael Stelzner recently published a new White Paper:  2010 Social Media Marketing Industry Report

The purpose of this paper was to understand how online marketers are using social media today. He does a nice job of digging deep into the activities, tools and other subtelties within this segment:

  • The top 10 social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media and how time invested impacts results
  • The most used social media tools
  • Marketers future social media plans
  • And much more!

For more info about Mark, check out his site here: SocialMediaExaminer.com

Bart Wilson
Good stuff Eric. The chart that interested me the most was the one that showed how social media generated qualified leads. However, they stated that "after only a few months and with as few as 6 hours per week, half of marketers have generated qualified leads...". Any dealers want to share how this is being accomplished? This brings up the oft debated topic of outsourcing social media.
Eric Miltsch
@Bart - I can believe that stat, for the majority of the audience polled for this white paper. I've heard & seen the proof from Internet marketers, in different segments, how effective SM is for them. Obviously, for our industry, it's a totally different beast. Give it time and it can happen: http://twitter.com/paulgebel/status/12056937687 As for outsourcing, it would be interesting to hear from those who have, or considering it...

 Unlock all of the community & features  Join Now