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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

2010 Social Media Marketing Industry ReportMichael Stelzner recently published a new White Paper:  2010 Social Media Marketing Industry Report

The purpose of this paper was to understand how online marketers are using social media today. He does a nice job of digging deep into the activities, tools and other subtelties within this segment:

  • The top 10 social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media and how time invested impacts results
  • The most used social media tools
  • Marketers future social media plans
  • And much more!

For more info about Mark, check out his site here: SocialMediaExaminer.com

Bart Wilson
Good stuff Eric. The chart that interested me the most was the one that showed how social media generated qualified leads. However, they stated that "after only a few months and with as few as 6 hours per week, half of marketers have generated qualified leads...". Any dealers want to share how this is being accomplished? This brings up the oft debated topic of outsourcing social media.
Eric Miltsch
@Bart - I can believe that stat, for the majority of the audience polled for this white paper. I've heard & seen the proof from Internet marketers, in different segments, how effective SM is for them. Obviously, for our industry, it's a totally different beast. Give it time and it can happen: http://twitter.com/paulgebel/status/12056937687 As for outsourcing, it would be interesting to hear from those who have, or considering it...

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