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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

2010 Social Media Marketing Industry ReportMichael Stelzner recently published a new White Paper:  2010 Social Media Marketing Industry Report

The purpose of this paper was to understand how online marketers are using social media today. He does a nice job of digging deep into the activities, tools and other subtelties within this segment:

  • The top 10 social media questions marketers want answered
  • How much time marketers invest with social media activities
  • The top benefits of social media and how time invested impacts results
  • The most used social media tools
  • Marketers future social media plans
  • And much more!

For more info about Mark, check out his site here: SocialMediaExaminer.com

Bart Wilson
Good stuff Eric. The chart that interested me the most was the one that showed how social media generated qualified leads. However, they stated that "after only a few months and with as few as 6 hours per week, half of marketers have generated qualified leads...". Any dealers want to share how this is being accomplished? This brings up the oft debated topic of outsourcing social media.
Eric Miltsch
@Bart - I can believe that stat, for the majority of the audience polled for this white paper. I've heard & seen the proof from Internet marketers, in different segments, how effective SM is for them. Obviously, for our industry, it's a totally different beast. Give it time and it can happen: http://twitter.com/paulgebel/status/12056937687 As for outsourcing, it would be interesting to hear from those who have, or considering it...

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