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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

 

Listening.


 1 Thing Missing From Social Media Optimization Lists

Individuals and businesses alike work so hard at trying to engage, interact, promote, distribute, create link-bait, re-tweet etc.

Sure, those items need to be done and should find their place within the communication mix. Yet, listening is consistently overshadowed or just missing.

If your goal is effective social media, start listening more. Listen to your buyers, your industry influencers and anyone else willing to share their feedback & experiences.

These gems will improve user experiences while also teaching you incredible lessons about the people you think you know so much about.

Are you actually listening to the people who will make the biggest impact on your business?

Listening is so important - it is strange how many solutions push the shouting part when a real solution should be listen, then become part of the conversation. Cobalt has a short social media trend brief available on their website that talks about developing a strategy, with the focus on listen, then engage. http://cobalt.com/websites/social-media.html

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