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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Eric Miltsch

Eric Miltsch President

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OK, you joined Driving Sales, you've read everyone's blogs & discussions and you finally wrote yourWrite Effective Blog 
Posts first blog post.

Then you waited anxiously for the comments; checked for email notifications and refreshed your browser. Nothing.

Here's 9 things to help you write an effective blog post and generate more comments and discussion around your topic. 

  1. Add your picture to your profile - People want to see who you are - without it you're reduced to a witness-relocation silhouette outline avatar.
  2. Complete your Driving Sales profile - Use your LinkedIn profile to copy/paste your info to your online bios, simple & consistent.
  3. Write your blog post title in the form of a question or a numbered list - See above if you've already forgotten the title of this post:)
  4. Share a tip, trick or a secret - Sharing great content is the basic premise of the Driving Sales community; everyone loves to learn something that can make them look good to other people.
  5. Be controversial or contrarian - Offer an opposing view to stimulate a different way of thinking about something. This doesn't mean be a jerk - be tactful & professional.
  6. Use bullet points, numbered lists & short paragraphs - Nothing scares off readers faster than a giant block of text. Look how quickly you got to item #6. Painless.
  7. Reply to other people's posts - They're hoping for comments just as much as you are; they'll remember you the next time you post an article.
  8. Add an image to you post - Simple, people like pictures. Make your post stand out.
  9. End your post with a question - Easiest way to create interaction is a question. Think of yourself as a talk show host - ask good questions to get great answers.

What works for you?

Jared Hamilton
I would add one thing: BE consistant. Your usually not the life of the party if you just show up and nobody knows you. If you are new to the community remember that commenting can be intimidating to many readers, and they are more likely to feel comfortable commenting once they know you. Be approachable. You become approachable by consistently being active with your posting, but also, like you said in poing #7, by commenting on theirs. This is how people get to know you and feel comfortable with you. Oh and one more thing... be sure to respond to the comments you do get. Nobody likes talking to someone who never responds. (As Tom White Jr would say) "Just Sayin'"
Eric Miltsch
Consistent activity, especially w/the small things like responding to your comments, definitely helps...I've been fortunate to create dozens of valuable relationships that started from simple blog post discussions. Thx Jared...
Bryant Gibby
I agree. I think it is also very important to not make it too long. Eric mentioned the size of paragraphs but I think it is also really important to make it readable. Most people have a.d.d when it comes to reading emails and posts and if is too long and boring, you are done!
Eric Miltsch
@Bryant - length is def a key item to keep in mind. Some bloggers can pull off long posts; check out Brian Solis - http://www.briansolis.com & Valeria Maltoni - http://conversationagent.com/ - it's difficult to do it as consistently as they do & as well as them... On the other hand, Seth Godin is a master of the one line blog post.http://sethgodin.typepad.com/
Eric Miltsch
Nice article on post length w/average length statistics from top blogs... http://www.viperchill.com/blog-post-length/

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