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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Social Media train left the station a long time ago. Stop chasing it. Stop trying to "decide" if its for you. 

A new train has been pulling away and it's headed everywhere. Everywhere consumers are that is. It can be in the form of Foursquare, Gowalla, Loopt, Rally Up, Whrrl, SCVNGR, MyTown, Miso, Mopho or Google's geolocation API.

Confused about location? Curious about it's utility? Simply tired of reading stale SM content? Here's a great presentation deck showing 20 excellent examples of brands leveraging location beyond a special for the Mayor. (Credit to: David Stutts - Digital Enthusiast)

What do you think? Interested in your thoughts on location based marketing...
Gary May
Eric, Great use of Slideshare and a nice way of letting people go through it for themselves. While it doesn't explain the concept in simple terms, the premise should be able to be grasped by automotive retailers if they choose to. Simply put, engaging people on their terms is the best part of the new digital marketing age. People don't want to get bombarded by advertisers' messages. We do want to be able to benefit greatly from what we due in the course of our daily existence. IF you want to make your store a destination, this is one of the easiest ways to do it. Now that many sites and platforms (like Yelp for one) integrates with Foursquare, it will be easier and easier for people to share the great experiences they have with retailers. It's a do or die item, ask has been put so well above. At the same time, with dealers still grappling with whether or not to open access for their computers to the web, this may be one more great opportunity that passes the car business by...

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