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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

The Social Media train left the station a long time ago. Stop chasing it. Stop trying to "decide" if its for you. 

A new train has been pulling away and it's headed everywhere. Everywhere consumers are that is. It can be in the form of Foursquare, Gowalla, Loopt, Rally Up, Whrrl, SCVNGR, MyTown, Miso, Mopho or Google's geolocation API.

Confused about location? Curious about it's utility? Simply tired of reading stale SM content? Here's a great presentation deck showing 20 excellent examples of brands leveraging location beyond a special for the Mayor. (Credit to: David Stutts - Digital Enthusiast)

What do you think? Interested in your thoughts on location based marketing...
Gary May
Eric, Great use of Slideshare and a nice way of letting people go through it for themselves. While it doesn't explain the concept in simple terms, the premise should be able to be grasped by automotive retailers if they choose to. Simply put, engaging people on their terms is the best part of the new digital marketing age. People don't want to get bombarded by advertisers' messages. We do want to be able to benefit greatly from what we due in the course of our daily existence. IF you want to make your store a destination, this is one of the easiest ways to do it. Now that many sites and platforms (like Yelp for one) integrates with Foursquare, it will be easier and easier for people to share the great experiences they have with retailers. It's a do or die item, ask has been put so well above. At the same time, with dealers still grappling with whether or not to open access for their computers to the web, this may be one more great opportunity that passes the car business by...

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