Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

Hear from Mark Brown, sales director at Grappone Auto, about what he thinks is coming for the auto industry, how dealers can prepare, and how the DrivingSa…

The Social Media train left the station a long time ago. Stop chasing it. Stop trying to "decide" if its for you. 

A new train has been pulling away and it's headed everywhere. Everywhere consumers are that is. It can be in the form of Foursquare, Gowalla, Loopt, Rally Up, Whrrl, SCVNGR, MyTown, Miso, Mopho or Google's geolocation API.

Confused about location? Curious about it's utility? Simply tired of reading stale SM content? Here's a great presentation deck showing 20 excellent examples of brands leveraging location beyond a special for the Mayor. (Credit to: David Stutts - Digital Enthusiast)

What do you think? Interested in your thoughts on location based marketing...
Gary May
Eric, Great use of Slideshare and a nice way of letting people go through it for themselves. While it doesn't explain the concept in simple terms, the premise should be able to be grasped by automotive retailers if they choose to. Simply put, engaging people on their terms is the best part of the new digital marketing age. People don't want to get bombarded by advertisers' messages. We do want to be able to benefit greatly from what we due in the course of our daily existence. IF you want to make your store a destination, this is one of the easiest ways to do it. Now that many sites and platforms (like Yelp for one) integrates with Foursquare, it will be easier and easier for people to share the great experiences they have with retailers. It's a do or die item, ask has been put so well above. At the same time, with dealers still grappling with whether or not to open access for their computers to the web, this may be one more great opportunity that passes the car business by...

 Unlock all of the community & features  Join Now