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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Tips For Your Car Dealership Website

Tips For Your Car Dealership Website

The days of only advertising in the phone book for your car dealership are over. Having an online presence is now more important than ever before. The firs…

4 Million Views In One Week - Here's How We Did It

4 Million Views In One Week - Here's How We Did It

Thanksgiving Eve.  Turkeys were being prepared to go in ovens.  Drinks were being poured.  And we were preparing to launch a video that we k…

Becoming an ACTIVE leader 101

Becoming an ACTIVE leader 101

Today’s workforce needs immediate feedback, constant counseling and suggestions to maintain motivation and focus on the current goal. The days of bei…

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

90 Day Boot Camp - Revolutionary, New Sales Training for Automotive Dealers

Imagine your salespeople starting each day with the most important sales training program available? With The Mar-Kee Group’s new, revolutionary 90 Day B…

Fixed Ops Marketing - Traditional Or Digital?

Fixed Ops Marketing - Traditional Or Digital?

Are mailers just as good or better than digital advertising? That was a question up for discussion recently. The notion that our customers become desensiti…

Are you tracking how many of your Facebook Fans hide your content?Facebook analytics

Whether you grow fans organically or via sponsored ads, you should monitor how many people hide your content from their content stream.

  1. On your Fan Page, click the "See All" link within your insights box on the left sidebar
  2. On your insights page, scroll to the bottom left graph & uncheck "Total Fans"
  3. The graph shows the total number of fans who hide your page's activity
  4. (Default drop down selections may need to be changed if these steps don't show the info)

If the percentage of people hiding your content is high, you may want to rethink what you're pushing to your fans.

And, if you're paying for fans, this may be an item you want to pay attention to...

Our fan base is a lot lower than many dealers as its cultivated organically - no ads, no invites - people "like" us on their own. (FYI: ~495 total fans as of today; 5% elected to hide our content - I can live with that)

No ROI, simply ROE. (Return on Effort)

Are you watching other significant analytics elements within your social sites?

Brian Pasch
Nice job Eric...now I have to look at what is happening on our site!
VJ VJ
Eric, super as usual. Checked it immediately and was pleasently surprised that only 2 are not following my Fan Page news stream (below 2 percent). Thanks for your insights and the tip. All the best! VJ
Eric Miltsch
Thx Brian & VJ. Nice #'s as well VJ. (mind sharing the link to your FP mentioned? I don't want to miss your content)
texx Smith
So can you tell us what kind of direct measurable benefit your getting from your facebook campaign? I've seen other really put a lot of resources into theirs and not get anything, other putting minimal effort and getting an increase in traffic withg very low conversion rates and some having an increase in traffic and a significant increase in sales. Where does yours fall?

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