CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Here an Interesting graphic showing the comparison between referral traffic received from social media channels vs. Google, for eight very diverse major brands.
Sure, it may not be the perfect apples to apples comparision to our industry, the point being made here is how the referring site traffic mix has changed & the power of a diversified mix of online channels can impact your referral traffic source. (Note: Referral traffic is different than search traffic)