Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Why Writing Down Sales Goals Inspires Action

Why Writing Down Sales Goals Inspires Action

As you're considering your business plans for the upcoming year, you may have decided that you want to start setting larger goals for your business. In…

Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

New Vehicle Retail Demand Slumping, Edmunds Forecasts

New Vehicle Retail Demand Slumping, Edmunds Forecasts

SANTA MONICA, Calif. — April 26, 2017 — Edmunds, the leading car shopping and information platform, forecasts that 1,431,695 new cars and trucks …

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

Bimmer-Con To Feature Daryl Dixon Motorcycle Giveaway In Benefit Of Female Veterans Unite, Inc.

BMW of Sarasota will host its first ever BimmerCon on Saturday, April 29th from 6:00 p.m. to 9:00 p.m. at its dealership located at 5151 Clark Road, Sa…

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

WTF is Google Instant?

Get Seen: Google Instant
Image by stevegarfield via Flickr

 

Search is changing. Again. Everyone is in a tizzy about Google Instant.

Anyone talking about it either loves it or hates it. Or thinks its faster. Or thinks its slower.

All I'm concerned with is how it can help me get better results within the search engines.

What's this Google Instant thing you say?

This is simply Google's newest solution for trying to figure out what it is you're trying to search for online. Google will try its very hardest to guess what you're looking for and auto-complete the search words you're using. (gESP anyone?)

I typed "J" and Google tried (and failed) by guessing my intent was Jet Blue. When I typed "Jus" Google's amazing auto-complete algorithm guessed right and served me up more Justin Bieber results than I'll ever need.

How can this help you gain more targeted traffic to your site?

Google believes this solution helps the person searching by finding different search terms. By delivering better alternatives, users will click on those terms they feel better suit their needs. At that time.

What if a refined term doesn't fit the user's mood? Is it suddenly less relevant to the user? One common question I've seen is if this will make some terms receive less traffic than others? Can Google manipulate traffic to those terms they deem more worthy of traffic simply because they can charge more for them within PPC campaigns?

Where are they getting these keyword alternatives from? Google Suggest of course. That can only mean keywords provided in the auto-complete fields will receive higher traffic. Whether or not Google stands to make more money from this strategic move isn't the point. That's another discussion. (And if you happen to think that's just Google being evil & you think they'll profit from these changes, then I suggest you buy Google stock & share in the profits. But then again, wouldn't that just make you evil as well? Hmmm.)

One Solution? Optimize your site for those terms being shown in the auto-complete fields if they're relevant to your content.

How are you adapting?

Enhanced by Zemanta

 

Posted orininally on: http://whatdidericsay.com/2010/09/wtf-is-google-instant/

Brian Pasch
Eric I am not worried at all about Google Instant. In fact, it shows you what Google is "thinking" and that means we have a visual doorway inside their engine. I actually think that this will help car dealers who have strategically placed microsites on popular search phrases. I can't speak authoritatively YET, but my initial testing is that this is a home run for dealers who have great microsites URL names. I think it will suck for car dealers who have only invested in their ONE website based on their dealership name.

 Unlock all of the community & features  Join Now