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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

How To Connect Your Dealership With The Community

Auction Direct USA Social Media Breakfast

Want to connect with a new group of professionals within your community, create greater awareness for your dealership(s) and drive them into your showroom?

Host an event for your local Chamber of Commerce.

Auction Direct USA hosted the first Victor Chamber of Commerce Social Media Breakfast. Chamber members love to network, they're always looking for new members and they're all looking for new ways to help grow their businesses.

I invited two other local business professionals to join me in doing short, 15-minute presentations sharing different tips, tricks & secrets any business can use to help promote themselves both online & offline. No selling - simply sharing our respective expertise to create credibility and share helpful information with the attendees.

Win-win for everyone involved:

  • Guests picked up some great information
  • Chamber Director gained new members
  • Couple dozen people visited our showroom & had the opportunity to meet our GM & his staff.

Plus, one of the speakers already brought in a relative in to buy a new vehicle.  

Have you been involved with any other local, community based events? What worked for you? 

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