Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

New Site Links from Google in Mobile Search

New Site Links from Google in Mobile Search

In thinking of a mobile first world, Google has rolled out new site links to the search results on mobile search.  Historically, Google would award…

What Your Dealership Should Look for in Insurance Coverage

What Your Dealership Should Look for in Insurance Coverage

When a person decides to start a car dealership, insurance needs to be part of their planning. It is a requirement for a dealership to have vehicle insuran…

The Power Of A Physical Location In A Digital World

The Power Of A Physical Location In A Digital World

Everything is moving to digital, does that mean that your location isn’t valuable? New research shows that your physical location could be your most …

Why Your Customers Don't Want to Talk to You

Why Your Customers Don't Want to Talk to You

Is there someone in your family who hardly ever answers the phone, but will almost always respond to a text? Don't take it personally. This same person…

6 Automotive SEO Tips to Rev up your Marketing Plan

6 Automotive SEO Tips to Rev up your Marketing Plan

With the average car shopping experience becoming more complex by the day, your dealership can’t afford to take just one or two routes to win over cu…

Real Purpose of a Location Based Check-in?


location based marketing

Millions of people are checking into location based marketing applications. Why?

As more people use these services, more people will undoubtedly ask this question. People still ask why they should use twitter though. Similar thoughts…follow along.

Foursquare wants users to check-in to “change they way we experience cities.” For this to happen, the location itself needs to participate with the platform. We’re still a long way from mass acceptance; fortunately, the momentum has begun and the inertia is in place.

However, another trend has emerged: using the check-in as a means to update your network with your activity.

This is simply moving the needle backwards by creating more noise within Foursquare. Twitter & Facebook included if the updates are pushed.

Location based marketing’s true utility lies in it’s ability to help promote specific locations, create new engagement layers for their visitors and provide valuable information in the form of recommendations, reviews & tips for others.

If businesses fail to adopt these concepts, the process fails.

It can also fail if visitors just update their check-in status with their own personal note and comments, the risk of pings being turned off increases. If I commented on each check-in with an update about my own personal activites, I would expect people to tune out. (Nobody wants to receive an update of what you’re having for lunch that now includes additional info about your old roommate plus a map AND and picture.)

However, if the updates include relevant reviews and tips, the content suddenly becomes more useful. A great local example is Tara Z. and her updates from Lovin’ Cup. Her check-in’s include specials, event news and even real-time updates about what’s happening there. (Her updates have actually driven my wife & I to go there)

And unfortunately, the business probably doesn’t even realize the marketing benefit she’s providing…


Original post: Location Based Marketing Blog

Brian Pasch
Eric, the other day I was at a restaurant and check-in with Four Square. It told me that a friend had checked in an hour earlier. I walked around the restaurant and found them, said hello and it was so cool. Location based media apps will increase the potential reviews business owners can expect, both good and bad. I have started to use Google HotPot from my mobile device and I hope they come out with an App soon for the iPhone.
Eric Miltsch
That's cool...those type of experiences are fun & add a whole new dimension to word of mouth activities. Reviews are going to be a big part for sure...

 Unlock all of the community & features  Join Now