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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

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I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

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Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

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What's Your "Refrigerator Magnet?"

Refrigerator Magnets

A while back, one of the first business books I latched on to was Jeffrey Gitomer's "Little Book" series. Strongly recommend to anyone looking for branding, inspiration and sales tips. I tried something he mentioned and have been doing it ever since - at least for 10 years now.

When someone tells me they're going on vacation, I ask them to bring me back a refrigerator magnet. They always ask if I'm serious. I always say yes.

Sure enough, when they come back, they hand me my new refrigerator magnet. Like clockwork, they ask, "Do you collect magnets?"

"Nope, just wanted you to think of me at least once during your vacation."

Last weekend at a poker game, a good friend slid a new magnet across the table to me. I didn't even know he went away. Even cooler, he bought a car at one of our stores the following day.

What are you doing to stand out and be memorable? Would love to hear other variations of your refrigerator magnet.

Jared Hamilton
I still have the refrigerator magnet of the Eiffel tower for you from my trip to france last fall. One of these days ill get it in the mail to you. Luckily for me I was born with glow-in-the dark red hair, so i stand out naturally. :-)
Eric Miltsch
haha...I forgot you still had that too. Bring it to Orlando...thx man!
Brian Pasch
Eric This is a great reminder to celebrate your passions and to share those passions with other people. In a world of mediocrity and pack mentality, passionate people are like a lighthouse to a ship coming into harbor at night. Many of my friends know that I'm passionate about wine so its common for me to get a call when friends are out at dinner and need advice on a bottle of wine. I also get photos of wine bottles as friends are enjoying dinner with a note that says "wish you were here to enjoy this.... wine". That's why I started to give out wine openers with my personal website address. Keep people connected with something that we both enjoy.
Dara Moore
I love that! And you are right it is absolutely a great way to stand out. It really has me thinking about what I can do both personally and professionally as I branch out more to really make a lasting, positive impression. Guess I have a week to figure it out right. :)

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