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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Eric Miltsch

Eric Miltsch President

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Facebook Shares vs. Twitter's Tweets - Which Help You Get Better Search Rankings?

Which social content helps you get better search engine results? Links shared via Facebook or Twitter?

According to a study done by SEOmoz, the answer is a Facebook share. (according to their research)

facebook shares vs twitter content

Makes sense to me. Simply stated:

  • Search engines love Facebook's content
  • Search engines want to index more shared content
  • Search engines are moving towards ranking content shared by influential people (They need the content first - then they'll work on ranking those who shared it)

Interestingly - no mention of the fact that Bing powers Facebook's search results. Bing recently announced they now hold a 30% share of all search activity. More content shared on Facebook ultimately means more content available within Bing...

Read more of the SEOmoz study - great info on the shaping of social search.

Jared Hamilton
Eric, this is golden. Thanks for sharing, now go "like" this to your FB account so we get more search love. lol :-)
Eric Miltsch
NP...done! lol.
Tommy Bay
Bing?! WTHeck? Seriously, I have never taken them seriously... but now? Now I think I'll have to. So, thanks again, Eric, for shaking my entire world up.
Dave Tobin
Makes a lot of sense to me... everyday I start to see Facebook as more than "OMG, I just put in another load of laundry" (mindless over reporting of everyday life) to something much more powerful, although there is still lots of junk. People pay attention to what their friends say, share recommend, endorse, etc. It's almost the new 'email forward' of articles and things of interest... makes sense that search will look upon the quality content favorably.
Dave Tobin
Makes a lot of sense to me... everyday I start to see Facebook as more than "OMG, I just put in another load of laundry" (mindless over reporting of everyday life) to something much more powerful, although there is still lots of junk. People pay attention to what their friends say, share recommend, endorse, etc. It's almost the new 'email forward' of articles and things of interest... makes sense that search will look upon the quality content favorably.

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