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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Who Provides The Best Online Reviews?

 

Everyone wants a fair online review for their business. The probem is, where's the best place to get a fair review? We've all seen the ranges of reviews, from raving fans to ranting lunatics.

According to a recent study which looked at the activity within CitySearch, Yahoo Local & Yelp - (Online Market for Reviews, Z Wang.) Yelp is the best place for fair and balanced online reviews.

The reason? Yelp's social community dynamic. User profiles are prominently displayed, profiles can be followed and easily connected to other social platforms. Plus, Yelp's users are simply more active than CitySearch and Yahoo Local. Active users want to be seen as credible sources.

71% of CitySearch's users have only posted one review; 51% of Yahoo Local's users are in the same boat. Yet only 9% of Yelp's users have posted just one review. They're active and they're more balanced - providing more 2,3 & 4 star ratings than the other platforms.

Google Places reviews isn't mentioned, but you have to imagine this is the next biggest competitor to provide an environment for fair and balanced reviews as their social efforts continue to grow. Also interesting is the fact AutoTrader.com selected Yelp as the review site of choice to link to dealer detail pages.

Yelp's community goes beyond reviews by offering location based check-in services, rewards and even an augmented reality feature called Monacle. (If you haven't tried it, check it out, pretty slick)

Which review site do you prefer? Why?

 

 

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