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Everyone wants a fair online review for their business. The probem is, where's the best place to get a fair review? We've all seen the ranges of reviews, from raving fans to ranting lunatics.
According to a recent study which looked at the activity within CitySearch, Yahoo Local & Yelp - (Online Market for Reviews, Z Wang.) Yelp is the best place for fair and balanced online reviews.
The reason? Yelp's social community dynamic. User profiles are prominently displayed, profiles can be followed and easily connected to other social platforms. Plus, Yelp's users are simply more active than CitySearch and Yahoo Local. Active users want to be seen as credible sources.
71% of CitySearch's users have only posted one review; 51% of Yahoo Local's users are in the same boat. Yet only 9% of Yelp's users have posted just one review. They're active and they're more balanced - providing more 2,3 & 4 star ratings than the other platforms.
Google Places reviews isn't mentioned, but you have to imagine this is the next biggest competitor to provide an environment for fair and balanced reviews as their social efforts continue to grow. Also interesting is the fact AutoTrader.com selected Yelp as the review site of choice to link to dealer detail pages.
Yelp's community goes beyond reviews by offering location based check-in services, rewards and even an augmented reality feature called Monacle. (If you haven't tried it, check it out, pretty slick)
Which review site do you prefer? Why?