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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

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social media as

social media as

 Lets talk a little about social media. The dealership that i have worked on has always focused on Facebook in this area. We would do a daily post and…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Who Provides The Best Online Reviews?

 

Everyone wants a fair online review for their business. The probem is, where's the best place to get a fair review? We've all seen the ranges of reviews, from raving fans to ranting lunatics.

According to a recent study which looked at the activity within CitySearch, Yahoo Local & Yelp - (Online Market for Reviews, Z Wang.) Yelp is the best place for fair and balanced online reviews.

The reason? Yelp's social community dynamic. User profiles are prominently displayed, profiles can be followed and easily connected to other social platforms. Plus, Yelp's users are simply more active than CitySearch and Yahoo Local. Active users want to be seen as credible sources.

71% of CitySearch's users have only posted one review; 51% of Yahoo Local's users are in the same boat. Yet only 9% of Yelp's users have posted just one review. They're active and they're more balanced - providing more 2,3 & 4 star ratings than the other platforms.

Google Places reviews isn't mentioned, but you have to imagine this is the next biggest competitor to provide an environment for fair and balanced reviews as their social efforts continue to grow. Also interesting is the fact AutoTrader.com selected Yelp as the review site of choice to link to dealer detail pages.

Yelp's community goes beyond reviews by offering location based check-in services, rewards and even an augmented reality feature called Monacle. (If you haven't tried it, check it out, pretty slick)

Which review site do you prefer? Why?

 

 

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