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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Who Provides The Best Online Reviews?

 

Everyone wants a fair online review for their business. The probem is, where's the best place to get a fair review? We've all seen the ranges of reviews, from raving fans to ranting lunatics.

According to a recent study which looked at the activity within CitySearch, Yahoo Local & Yelp - (Online Market for Reviews, Z Wang.) Yelp is the best place for fair and balanced online reviews.

The reason? Yelp's social community dynamic. User profiles are prominently displayed, profiles can be followed and easily connected to other social platforms. Plus, Yelp's users are simply more active than CitySearch and Yahoo Local. Active users want to be seen as credible sources.

71% of CitySearch's users have only posted one review; 51% of Yahoo Local's users are in the same boat. Yet only 9% of Yelp's users have posted just one review. They're active and they're more balanced - providing more 2,3 & 4 star ratings than the other platforms.

Google Places reviews isn't mentioned, but you have to imagine this is the next biggest competitor to provide an environment for fair and balanced reviews as their social efforts continue to grow. Also interesting is the fact AutoTrader.com selected Yelp as the review site of choice to link to dealer detail pages.

Yelp's community goes beyond reviews by offering location based check-in services, rewards and even an augmented reality feature called Monacle. (If you haven't tried it, check it out, pretty slick)

Which review site do you prefer? Why?

 

 

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