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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

WEBINAR RECORDING - 3 Unexpected Ways Ecommerce is Helping Dealers Overcome Inventory Challenges

WEBINAR RECORDING - 3 Unexpected Ways Ecommerce is Helping Dealers Overcome Inventory Challenges

As average inventory levels drop to just 54% of typical levels and sales team turnover has soared to 4X the national average, dealers are searching f…

3 Tips For Lowering Obsolescence in the Parts Department

3 Tips For Lowering Obsolescence in the Parts Department

On average, 30% of a dealership’s inventory is made up of obsolete parts, and that number can grow rapidly. Every parts manager knows how frustrating…

Calling VS Texting Customers: The Big Debate

Calling VS Texting Customers: The Big Debate

The big debate, do we text first or call first? Technology has certainly changed the entire car buying experience, with more customers shopping online and …

Market Forces Driving the One-Touch Sales Process

Market Forces Driving the One-Touch Sales Process

Are you providing the experience your buyers want? Customers will always want the right car at the right price, but more car buyers are looking at other fa…

How Automotive Dealers are Tackling the Inventory Void

How Automotive Dealers are Tackling the Inventory Void

It’s no secret that the prolonged global shortage of semiconductor chips needed for new vehicles has continued to escalate, dramatically impacting in…

Are You Posting C.R.A.P?

During a recent conversation, I memtioned three items I felt were the most useful to post on Facebook Pages. Ironicaly, those items also created a less than fortunate, yet memorable acronym: C.R.A.P. 

  • Coupons
  • Reviews
  • (and)
  • Pictures

In my opinion, anything else is just...crap. 

Anyone have a consistent formula they're using to post successful content on their Facebook pages? How are you gauging it's success? Comments, likes, data from your insights?

 

Cobalt An ADP Company
Great post! The elements you mentioned above create the recipe for social media success and that is quite a memorable acronym! On the ADP Digital Marketing Social properties, we include all these elements but we do mix it up a little. Since we have the largest data warehouse in the industry, we'll often pull an interesting statistic, and we also like to lighten things up with an inspirational quote here and there. We haven't thought of any cool acronyms though, so we'll have to work on that;)
Eric Miltsch
Thanks. Mixing it up is a must; those other items all help create something entertaining, helpful & memorable.
Jeff Cryder
Thanks for the post Eric. We don't post anything that doesn't fit into 2 of the 5 criteria: 1.Shareable 2.Valuable 3.Informative 4.Entertaining 5.Thought provoking. Most of our shared content comes from our blog For[d] Life.
Rosa Luciano
In our industry what works for us are giveaways and news stories. The most popular news stories deal with gas prices or credit tips. We gauge success using comments, likes, and data insights.
Anne Fleming
Eric, Bravo! That is exactly what the Women's Car Buying Guide has in + video & excllent consumer content! Keep them engaged and on your site longer.

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