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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Interview with Shannon Crane: Building a Successful BDC

Interview with Shannon Crane: Building a Successful BDC

When Shannon Crane, founder of BDC PowerConsulting, started out as a BDC Manager at a local dealership, she was “as green as it gets.” Not only…

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

Are You Posting C.R.A.P?

During a recent conversation, I memtioned three items I felt were the most useful to post on Facebook Pages. Ironicaly, those items also created a less than fortunate, yet memorable acronym: C.R.A.P. 

  • Coupons
  • Reviews
  • (and)
  • Pictures

In my opinion, anything else is just...crap. 

Anyone have a consistent formula they're using to post successful content on their Facebook pages? How are you gauging it's success? Comments, likes, data from your insights?

 

Cobalt An ADP Company
Great post! The elements you mentioned above create the recipe for social media success and that is quite a memorable acronym! On the ADP Digital Marketing Social properties, we include all these elements but we do mix it up a little. Since we have the largest data warehouse in the industry, we'll often pull an interesting statistic, and we also like to lighten things up with an inspirational quote here and there. We haven't thought of any cool acronyms though, so we'll have to work on that;)
Eric Miltsch
Thanks. Mixing it up is a must; those other items all help create something entertaining, helpful & memorable.
Jeff Cryder
Thanks for the post Eric. We don't post anything that doesn't fit into 2 of the 5 criteria: 1.Shareable 2.Valuable 3.Informative 4.Entertaining 5.Thought provoking. Most of our shared content comes from our blog For[d] Life.
Rosa Luciano
In our industry what works for us are giveaways and news stories. The most popular news stories deal with gas prices or credit tips. We gauge success using comments, likes, and data insights.
Anne Fleming
Eric, Bravo! That is exactly what the Women's Car Buying Guide has in + video & excllent consumer content! Keep them engaged and on your site longer.

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