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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Are You Posting C.R.A.P?

During a recent conversation, I memtioned three items I felt were the most useful to post on Facebook Pages. Ironicaly, those items also created a less than fortunate, yet memorable acronym: C.R.A.P. 

  • Coupons
  • Reviews
  • (and)
  • Pictures

In my opinion, anything else is just...crap. 

Anyone have a consistent formula they're using to post successful content on their Facebook pages? How are you gauging it's success? Comments, likes, data from your insights?

 

Cobalt An ADP Company
Great post! The elements you mentioned above create the recipe for social media success and that is quite a memorable acronym! On the ADP Digital Marketing Social properties, we include all these elements but we do mix it up a little. Since we have the largest data warehouse in the industry, we'll often pull an interesting statistic, and we also like to lighten things up with an inspirational quote here and there. We haven't thought of any cool acronyms though, so we'll have to work on that;)
Eric Miltsch
Thanks. Mixing it up is a must; those other items all help create something entertaining, helpful & memorable.
Jeff Cryder
Thanks for the post Eric. We don't post anything that doesn't fit into 2 of the 5 criteria: 1.Shareable 2.Valuable 3.Informative 4.Entertaining 5.Thought provoking. Most of our shared content comes from our blog For[d] Life.
Rosa Luciano
In our industry what works for us are giveaways and news stories. The most popular news stories deal with gas prices or credit tips. We gauge success using comments, likes, and data insights.
Anne Fleming
Eric, Bravo! That is exactly what the Women's Car Buying Guide has in + video & excllent consumer content! Keep them engaged and on your site longer.

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