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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

5 Steps to Effective Offboarding

5 Steps to Effective Offboarding

In a widely-publicized case that’s still under litigation, Wolf Auto Center in Colorado alleges that two former dealership employees "used their…

Boost Your Car Sales in 4 Easy Steps

Boost Your Car Sales in 4 Easy Steps

As a car dealership owner, you’re always looking to boost your sales, even more so if they are on the low. If a neighboring car dealership seems…

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Are You Posting C.R.A.P?

During a recent conversation, I memtioned three items I felt were the most useful to post on Facebook Pages. Ironicaly, those items also created a less than fortunate, yet memorable acronym: C.R.A.P. 

  • Coupons
  • Reviews
  • (and)
  • Pictures

In my opinion, anything else is just...crap. 

Anyone have a consistent formula they're using to post successful content on their Facebook pages? How are you gauging it's success? Comments, likes, data from your insights?

 

Cobalt An ADP Company
Great post! The elements you mentioned above create the recipe for social media success and that is quite a memorable acronym! On the ADP Digital Marketing Social properties, we include all these elements but we do mix it up a little. Since we have the largest data warehouse in the industry, we'll often pull an interesting statistic, and we also like to lighten things up with an inspirational quote here and there. We haven't thought of any cool acronyms though, so we'll have to work on that;)
Eric Miltsch
Thanks. Mixing it up is a must; those other items all help create something entertaining, helpful & memorable.
Jeff Cryder
Thanks for the post Eric. We don't post anything that doesn't fit into 2 of the 5 criteria: 1.Shareable 2.Valuable 3.Informative 4.Entertaining 5.Thought provoking. Most of our shared content comes from our blog For[d] Life.
Rosa Luciano
In our industry what works for us are giveaways and news stories. The most popular news stories deal with gas prices or credit tips. We gauge success using comments, likes, and data insights.
Anne Fleming
Eric, Bravo! That is exactly what the Women's Car Buying Guide has in + video & excllent consumer content! Keep them engaged and on your site longer.

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