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Eric Miltsch

Eric Miltsch President

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How To Add Google Authorship Attribute (And why you should for SEO!)

Google Authorship Attribute: The authorship attribute is a new element within the recent Panda update. This another way Google is prioritizing content from published authors within the search engine results pages. It's a nice solution for content experts as it helps build greater awareness while demonstrating authority in their respective field.

Authors and blog owners can now display their profile images in the right margin of Google's search results by following a few simple steps.

  • Create a Google Profile. These are wrapped within Google Plus. Need one? Get one here.
  • The new attribute needed is rel = author
  • Add two new plugins using the plugin search tool within your blog; search "Google Author" & add the 1st two results: BAW Google Author & Allow REL= and HTML in Author Bios (WP strips out rel attributes on some themes, the 2nd plugin allows them to remain)
  • Add your blog link to the right column of your Google Profile.
  • Add the Google Profile Button to your blog. (The circular loop between your Google profile & your blog needs to be completed)

I've also added my G+ profile link to my blog profile's biographical info field (admin section) to be sure it gets found, however I'm not 100% this is necessary yet.

My elements have been in place for a couple of weeks, but my profile image isn't appearing yet. Google's reply is simply "Be patient." So far, only select profiles are published, more will follow. Here's one example of the how it looks within the results pages when searching for Matt Cutts:

Google Authorship Attribute

Have you added the rel=author attribute yet? If so, is your profile image being displayed?

Alexander Lau
Don't do it, it's DEAD http://www.affilorama.com/blog/google-authorship-is-dead-whats-missing-and-how-to-fix-it
Eric Miltsch
It's not that you don't need to do it, you simply need to do it within newer formats - such as schema rich snippets - one example can be seen here: https://support.google.com/webmasters/answer/146646 Keep in mind, you're replying to my original post dated 8.16.11. This stuff does change over time.

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