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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Compare Your Website Metrics vs. Google’s Global Analytics

Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.

Google Website Analytics Review

 

Original post appeared on WhatDidEricSay.com

Matthew OSuch
Eric, great information. I just want to be clear, this is across all industries, not just automotive websites correct? I saw something odd, they decided to color the Bounce Rate decrease from 48.2% down to 47% as a red -1.2%, and not green. A lower bounce rate in my opinion is a positive result for that metric. PCG Digital Marketing is looking into putting together something similar to this infographic, but specifically for the automotive seo industry, in coming months!
Eric Miltsch
Glad to share Matthew. Yes, this is all industries who happen to be sharing their stats w/Google. Good catch on the -1.2%, I'd agree with that as well. Look forward to seeing what you guys put together. The one item that surprised me - the % of traffic coming from search engines was a bit lower than I expected. Good info nonetheless.
Bill Simmons
Great information Eric. I too was surprised at the mix of traffic from organic, direct, and referral. Since this is an "all industries" study I feel it points out that other big name retailers enjoy the benefit of name recognition and get more direct traffic typing their name into the search bar. As locally owned car dealers, we show up more for broader search terms, thus the need for a great SEO strategy. I do not mind sharing my numbers and wonder if they are typical for most car dealers. Google organic 68.75%, Direct 15.75%, Referred 15.60%
Eric Miltsch
Thx for sharing your #'s Bill - sounds like a great mix. (We're at 66/24/9) Curious to hear form others as well.

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