Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Why Educating Car Shoppers Is So Important!

Why Educating Car Shoppers Is So Important!

The average consumer doesn’t understand the complex dynamics of the automotive industry. In fact, they probably don’t even care enough to learn about i…

OP-CODES?

OP-CODES?

      At one time or another, we are all (assumably) guilty of running the same service specials online month to month. Asking …

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Compare Your Website Metrics vs. Google’s Global Analytics

Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.

Google Website Analytics Review

 

Original post appeared on WhatDidEricSay.com

Matthew OSuch
Eric, great information. I just want to be clear, this is across all industries, not just automotive websites correct? I saw something odd, they decided to color the Bounce Rate decrease from 48.2% down to 47% as a red -1.2%, and not green. A lower bounce rate in my opinion is a positive result for that metric. PCG Digital Marketing is looking into putting together something similar to this infographic, but specifically for the automotive seo industry, in coming months!
Eric Miltsch
Glad to share Matthew. Yes, this is all industries who happen to be sharing their stats w/Google. Good catch on the -1.2%, I'd agree with that as well. Look forward to seeing what you guys put together. The one item that surprised me - the % of traffic coming from search engines was a bit lower than I expected. Good info nonetheless.
Bill Simmons
Great information Eric. I too was surprised at the mix of traffic from organic, direct, and referral. Since this is an "all industries" study I feel it points out that other big name retailers enjoy the benefit of name recognition and get more direct traffic typing their name into the search bar. As locally owned car dealers, we show up more for broader search terms, thus the need for a great SEO strategy. I do not mind sharing my numbers and wonder if they are typical for most car dealers. Google organic 68.75%, Direct 15.75%, Referred 15.60%
Eric Miltsch
Thx for sharing your #'s Bill - sounds like a great mix. (We're at 66/24/9) Curious to hear form others as well.

 Unlock all of the community & features  Join Now