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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Compare Your Website Metrics vs. Google’s Global Analytics

Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.

Google Website Analytics Review

 

Original post appeared on WhatDidEricSay.com

Matthew OSuch
Eric, great information. I just want to be clear, this is across all industries, not just automotive websites correct? I saw something odd, they decided to color the Bounce Rate decrease from 48.2% down to 47% as a red -1.2%, and not green. A lower bounce rate in my opinion is a positive result for that metric. PCG Digital Marketing is looking into putting together something similar to this infographic, but specifically for the automotive seo industry, in coming months!
Eric Miltsch
Glad to share Matthew. Yes, this is all industries who happen to be sharing their stats w/Google. Good catch on the -1.2%, I'd agree with that as well. Look forward to seeing what you guys put together. The one item that surprised me - the % of traffic coming from search engines was a bit lower than I expected. Good info nonetheless.
Bill Simmons
Great information Eric. I too was surprised at the mix of traffic from organic, direct, and referral. Since this is an "all industries" study I feel it points out that other big name retailers enjoy the benefit of name recognition and get more direct traffic typing their name into the search bar. As locally owned car dealers, we show up more for broader search terms, thus the need for a great SEO strategy. I do not mind sharing my numbers and wonder if they are typical for most car dealers. Google organic 68.75%, Direct 15.75%, Referred 15.60%
Eric Miltsch
Thx for sharing your #'s Bill - sounds like a great mix. (We're at 66/24/9) Curious to hear form others as well.

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