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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Compare Your Website Metrics vs. Google’s Global Analytics

Excellent infographic from KISS Metrics showing global Google analytics metrics and usage trends. Compare your website metrics to these statistics – how does your site measure up? Click to view full size.

Google Website Analytics Review

 

Original post appeared on WhatDidEricSay.com

Matthew OSuch
Eric, great information. I just want to be clear, this is across all industries, not just automotive websites correct? I saw something odd, they decided to color the Bounce Rate decrease from 48.2% down to 47% as a red -1.2%, and not green. A lower bounce rate in my opinion is a positive result for that metric. PCG Digital Marketing is looking into putting together something similar to this infographic, but specifically for the automotive seo industry, in coming months!
Eric Miltsch
Glad to share Matthew. Yes, this is all industries who happen to be sharing their stats w/Google. Good catch on the -1.2%, I'd agree with that as well. Look forward to seeing what you guys put together. The one item that surprised me - the % of traffic coming from search engines was a bit lower than I expected. Good info nonetheless.
Bill Simmons
Great information Eric. I too was surprised at the mix of traffic from organic, direct, and referral. Since this is an "all industries" study I feel it points out that other big name retailers enjoy the benefit of name recognition and get more direct traffic typing their name into the search bar. As locally owned car dealers, we show up more for broader search terms, thus the need for a great SEO strategy. I do not mind sharing my numbers and wonder if they are typical for most car dealers. Google organic 68.75%, Direct 15.75%, Referred 15.60%
Eric Miltsch
Thx for sharing your #'s Bill - sounds like a great mix. (We're at 66/24/9) Curious to hear form others as well.

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