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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

How Are Businesses Using Facebook? (Infographic)

Another wonderful infographic showing how businesses are using Facebook. As more business solutions such as Google Plus for businesses, social eCommerce tools and mobile pay wallets gain momentum; social retention will shift even more towards social acquisition. 

Click image to expand.

 

How Businesses Use Facebook

Bryan Armstrong
I'm not saying it doesnt have it's place, but to often Dealer's count the 85% of sharing basic info as including posting their inventory and shouting their latest ad again and again.
Eric Miltsch
Absolutely Bryan - very good point. I've always felt that comes down to having the right person driving the bus.
Bryan Armstrong
Eric, you and I know that there are FAR to many that are paying someone to drive a very "short bus". :)
Jim Bell
Good info Eric. It will be interesting with the Facebook change and taking away the like button on statuses. This should force dealers and companies to come up with good content to share so that their customers that like their page will share, watch, or hit the read button that is coming. Should be an interesting ride for us all.
Eric Miltsch
Spot on Jim. Likes are irrelevant now. Glad I never spent any money buying "fans." And yes, the time has come for owners of FB Pages to become true content publishers - awesome content should be everyone's goal. If you can't do that, you'll be left behind.

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