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From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

How Are Businesses Using Facebook? (Infographic)

Another wonderful infographic showing how businesses are using Facebook. As more business solutions such as Google Plus for businesses, social eCommerce tools and mobile pay wallets gain momentum; social retention will shift even more towards social acquisition. 

Click image to expand.

 

How Businesses Use Facebook

Bryan Armstrong
I'm not saying it doesnt have it's place, but to often Dealer's count the 85% of sharing basic info as including posting their inventory and shouting their latest ad again and again.
Eric Miltsch
Absolutely Bryan - very good point. I've always felt that comes down to having the right person driving the bus.
Bryan Armstrong
Eric, you and I know that there are FAR to many that are paying someone to drive a very "short bus". :)
Jim Bell
Good info Eric. It will be interesting with the Facebook change and taking away the like button on statuses. This should force dealers and companies to come up with good content to share so that their customers that like their page will share, watch, or hit the read button that is coming. Should be an interesting ride for us all.
Eric Miltsch
Spot on Jim. Likes are irrelevant now. Glad I never spent any money buying "fans." And yes, the time has come for owners of FB Pages to become true content publishers - awesome content should be everyone's goal. If you can't do that, you'll be left behind.

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