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Everyone knows how powerful Word of Mouth marketing is. It's about to get an incredible shot in the arm thanks to the new social graph features within the upcoming Timeline profile.
Facebook's goal is to let you share every facet of your life with anyone and everyone you care to. Sure, on a personal level we may not be in interested in all of this activity (hello lists) - but from a digital marketing perspective, this is just huge.
One of the activities users will be able to share is that new car they just bought. (When, where, who they were with, description & share a photo) Should be a fun feature to leverage.
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