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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

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How To Enable Google's Webmaster Tools SEO Reports

Google recently turned on it's newest analytics feature: Webmaster Tools SEO Reports. You're missing critical data if you don't integrate your sites within webmaster tools.

Note: This assumes you have already added and verified your site(s) to Google webmaster tools. If you haven't, you can start here)

The webmaster tools SEO reports will add a new layer to your SEO reporting with regards to the following activity: 

  1. Queries
  2. Landing Pages
  3. Geographical Summary

For each category, you'll now see specific data for:

  1. Impressions
  2. Clicks
  3. Average Position
  4. Click Through Rate (CTR)

This makes reviewing your data much more efficient by showing where your pages rank, how they perform and ultimately helps you drill down further to determine where your efforts should be focused. If a page is important, but doesn't rank well and isn't getting the desired traffic, you'll be able to identify these opportunities much quicker. 

To access this info, you'll need to link your Google Analytics account to your Webmaster Tools account - here's how in 3 quick steps: (Be sure you click "New Version" in the top right of your analytics account first)

  1. Go to Settings
  2. Select Web Property Settings
  3. Under Webmaster Tools Settings, click Edit & in the new window, select the website you want to link

Webmaster Tools SEO Reports

Once saved, you can see this data by going to:

  1. Standard Reporting (top navigation tab)
  2. Traffic Sources (left navigation links)
  3. Search Engine Optimization - categories: Queries, Landing Pages & Geographical Summary

Already using this data? What are your thoughts?

Jim Bell
Great info Eric. Thanks for sharing.
Eric Miltsch
My pleasure - enjoy.

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