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Google recently turned on it's newest analytics feature: Webmaster Tools SEO Reports. You're missing critical data if you don't integrate your sites within webmaster tools.
Note: This assumes you have already added and verified your site(s) to Google webmaster tools. If you haven't, you can start here)
The webmaster tools SEO reports will add a new layer to your SEO reporting with regards to the following activity:
For each category, you'll now see specific data for:
This makes reviewing your data much more efficient by showing where your pages rank, how they perform and ultimately helps you drill down further to determine where your efforts should be focused. If a page is important, but doesn't rank well and isn't getting the desired traffic, you'll be able to identify these opportunities much quicker.
To access this info, you'll need to link your Google Analytics account to your Webmaster Tools account - here's how in 3 quick steps: (Be sure you click "New Version" in the top right of your analytics account first)
Once saved, you can see this data by going to:
Already using this data? What are your thoughts?