Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

How To Enable Google's Webmaster Tools SEO Reports

Google recently turned on it's newest analytics feature: Webmaster Tools SEO Reports. You're missing critical data if you don't integrate your sites within webmaster tools.

Note: This assumes you have already added and verified your site(s) to Google webmaster tools. If you haven't, you can start here)

The webmaster tools SEO reports will add a new layer to your SEO reporting with regards to the following activity: 

  1. Queries
  2. Landing Pages
  3. Geographical Summary

For each category, you'll now see specific data for:

  1. Impressions
  2. Clicks
  3. Average Position
  4. Click Through Rate (CTR)

This makes reviewing your data much more efficient by showing where your pages rank, how they perform and ultimately helps you drill down further to determine where your efforts should be focused. If a page is important, but doesn't rank well and isn't getting the desired traffic, you'll be able to identify these opportunities much quicker. 

To access this info, you'll need to link your Google Analytics account to your Webmaster Tools account - here's how in 3 quick steps: (Be sure you click "New Version" in the top right of your analytics account first)

  1. Go to Settings
  2. Select Web Property Settings
  3. Under Webmaster Tools Settings, click Edit & in the new window, select the website you want to link

Webmaster Tools SEO Reports

Once saved, you can see this data by going to:

  1. Standard Reporting (top navigation tab)
  2. Traffic Sources (left navigation links)
  3. Search Engine Optimization - categories: Queries, Landing Pages & Geographical Summary

Already using this data? What are your thoughts?

Jim Bell
Great info Eric. Thanks for sharing.
Eric Miltsch
My pleasure - enjoy.

 Unlock all of the community & features  Join Now