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Eric Miltsch

Eric Miltsch President

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How Facebook & Google Are Bringing Word Of Mouth Marketing Back

One of the things I love to do is find the newest ways for people to connect with Auction Direct online. Here’s two ways that will become increasingly popular.

Everyone on the Internet is looking for Information. What’s the best information we can find? Information from trusted sources such as our family, friends and co-workers. When our friends tell us about a restaurant, a clothing store or even an accountant, we listen to those recommendations because we trust the review.

Word of mouth marketing is one of the most effective methods for any business to increase sales; Facebook and Google have introduced two of the most revolutionary online word of mouth marketing tools.

Facebook understands one simple fact: People love to share the stuff happening in their life. Now, they’re making it even easier to for people to share life events – social consciousness. Items such as getting engaged, getting a new pet or even a new home will be shared even easier within Facebook’s new profile features. The ability for customers to update their status with “Bought a Car” can help us tremendously. Knowing the average Facebook user has 125 friends, having our customers share their new car purchases online will help increase exposure – and build trust. Click image to enlarge

Facebook Lifestyle Updates

Google also understands the principle behind the value of a trusted connection’s recommendation. Their new social search feature, Google Plus, let’s you show a form of visual word of mouth by clicking on the +1 buttons next to the search results. (You need to be logged into your G+ account to see this this feature within your searches) Click image to enlarge

Auction Direct Google+ Results

When the people within your Gmail address book search for things online, they’ll see the items you have +’d and vice-versa. Notice the thumbnail images below the listings when I search for Auction Direct in Google. I can see who else +’d the result. Social validation, trust and influence will become more important to online shoppers as your connections begin to visually endorse their Facebook activities and the content they find within Google’s search results.

Are you using either of these yet?

Originally posted on WhatDidEricSay.com

Chris Costner
Eric, this is amazing to me. I love it. Something so easy to do and far the information travels. I haven't noticed the "bought a car" feature yet on Facebook but will look at it soon. I have used the "+1" button a few times and will look to use it even more now knowing the information you provided. Great stuff. Powerful really. Thanks for the insight.
Eric Miltsch
Thanks Chris..the lifetstyle updates are only available in the Timeline profile for now. (Which you have - cool VW pic btw)
Ron Henson
Great stuff Eric!
Eric Miltsch
Thanks Ron. This could help create a different way of thinking about why we're spending so much time on social channels.

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