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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Most Googled Cars of 2011

What were the most Googled cars in 2011?

Hat tip to VJ for this gem.

Source: Most Googled Cars Of 2011

Christine Rochelle
Love this!
Jim Bell
Glad I'm at a Honda dealership.
VJ VJ
Glad I found this infographic, and thanks Eric for the hat tip.
Steven Richards
I contributed to that Ford Focus statistic.
Dennis Galbraith
Just a note of caution: What is not known here is why. If you are shopping for a car and go to Honda.com you may not be happy. It is a corporate site that includes power sports and everything else. The next time, you are likely to do a Google search. There, the organic search result allows you to pick where you want to go, arguably even more clearly than the Honda.com site. The paid result says it will take you to Honda.com, but it does not. It goes directly to the autos. Honda knows it has a problem. Ford used to be very similar, with Ford.com as a corporate site and FordVehicles.com as the site you wanted to be on if you were shopping for a car or truck. Some of their present-day searches may stem from past confusion. Sometimes, more consumer clicks is an indication of navigation challenges, and the same can be said for the number of searches. When a group of sites have been well established with popular brand names for over a decade, the portion of searches may not reflect a proportional amount of popularity. There are multiple factors contributing to the number of searches, not all of them are good news for the brand.

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