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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Most Googled Cars of 2011

What were the most Googled cars in 2011?

Hat tip to VJ for this gem.

Source: Most Googled Cars Of 2011

Christine Rochelle
Love this!
Jim Bell
Glad I'm at a Honda dealership.
VJ VJ
Glad I found this infographic, and thanks Eric for the hat tip.
Steven Richards
I contributed to that Ford Focus statistic.
Dennis Galbraith
Just a note of caution: What is not known here is why. If you are shopping for a car and go to Honda.com you may not be happy. It is a corporate site that includes power sports and everything else. The next time, you are likely to do a Google search. There, the organic search result allows you to pick where you want to go, arguably even more clearly than the Honda.com site. The paid result says it will take you to Honda.com, but it does not. It goes directly to the autos. Honda knows it has a problem. Ford used to be very similar, with Ford.com as a corporate site and FordVehicles.com as the site you wanted to be on if you were shopping for a car or truck. Some of their present-day searches may stem from past confusion. Sometimes, more consumer clicks is an indication of navigation challenges, and the same can be said for the number of searches. When a group of sites have been well established with popular brand names for over a decade, the portion of searches may not reflect a proportional amount of popularity. There are multiple factors contributing to the number of searches, not all of them are good news for the brand.

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