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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch President

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Most Googled Cars of 2011

What were the most Googled cars in 2011?

Hat tip to VJ for this gem.

Source: Most Googled Cars Of 2011

Christine Rochelle
Love this!
Jim Bell
Glad I'm at a Honda dealership.
VJ VJ
Glad I found this infographic, and thanks Eric for the hat tip.
Steven Richards
I contributed to that Ford Focus statistic.
Dennis Galbraith
Just a note of caution: What is not known here is why. If you are shopping for a car and go to Honda.com you may not be happy. It is a corporate site that includes power sports and everything else. The next time, you are likely to do a Google search. There, the organic search result allows you to pick where you want to go, arguably even more clearly than the Honda.com site. The paid result says it will take you to Honda.com, but it does not. It goes directly to the autos. Honda knows it has a problem. Ford used to be very similar, with Ford.com as a corporate site and FordVehicles.com as the site you wanted to be on if you were shopping for a car or truck. Some of their present-day searches may stem from past confusion. Sometimes, more consumer clicks is an indication of navigation challenges, and the same can be said for the number of searches. When a group of sites have been well established with popular brand names for over a decade, the portion of searches may not reflect a proportional amount of popularity. There are multiple factors contributing to the number of searches, not all of them are good news for the brand.

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