We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Here's something for vendors to think about this year and as we prepare for NADA and other late-Winter/early-Spring conferences: Are you the vendor sales guy who makes dealer staff duck and cover?
We've all experienced this to a varying degree, it doesn't need to be this way. As much as we all love the shiny new tools, the cool new gadgets and next hottest thing that will provide an eternity of well-qualified shoppers, we still don't like to be "sold."
Of course, we like to be challenged, educated & informed - but you know what we really like? We like being talked to first. Personally, I've enjoyed the relationships that have been created. Simple old adage: We buy from (& stay with) those we like. Here's a few of the characteristics & activities I associate with those I've worked with:
Classic examples: Jeff Kershner, Joe Webb, Dennis Galbraith, Gary May, Alex Schoeneberger and Larry Bruce. (Go ahead, call me crazy) My point is these guys do all this stuff without any effort - it just happens. (I wish we had unlimited resources because I would have already assembled an All-Star cast of vendors & their products.)
And yes, there are many more who can be mentioned, however this is about helping those who miss this mark and show up to the conference as if they busted into a saloon looking for an old-west gunfight.
What else do you recommend?
Inspired by past events and reinforced by multiple vendor sales pitches received this morning.