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Eric Miltsch

Eric Miltsch President

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3 Things You Can Learn From Pinterest

Pinterest. The hottest new community everyone is rushing to. So, what's the big deal? Think of it simply as a digital pin board for the stuff you like online, letting you:

  • "Pin" images
  • Organize them within "boards"
  • Allow others to pin items to your board
  • Follow other people or just individual boards
  • Like, re-pin & comment
  • Share items socially
  • Pin items using the browser bookmark

Pinterest is very popular with the ladies. Beautiful images of landscapes, vacation homes, clothes and of course, kittens. The visual nature of the community and the "content stream" is a playground for those with ADD. Endless scanning of awesome pictures and cool content.

What can we learn from Pinterest regarding how we curate and organize content for our customers?

  1. Image quality makes a world of difference: Are you making sure your merchandising efforts are top notch?
  2. Segmented customer groups are powerful: People enjoy great content when it's organized and easy to access. Is your CRM doing everything it can to deliver the content your customers want?
  3. Social sharing (word of mouth) is bigger than you imagine: Website platforms should integrate deeper with Facebook to ensure maximum visibility within the new timeline.

Click image to enlarge

Pinterest Board

A couple of items I've seen so far:

  1. Content gets shared - quickly. I've peppered in a few of our vehicles to my "What Should I Drive?" board and they've all been liked and re-pinned.
  2. Boards get followed - quickly. Give them a cool title & add some great content. Boom.
  3. When pinning from your website, Pinterest includes a link to your site. Plus, it's a "follow link."
  4. When your pins & boards are liked and/or followed, that activity can be pushed to Facebook if users turn on timeline integration.

Pinterest Facebook Integration

I like the site's ability to inspire creativity and create additional exposure for great content. If you're going to use it, add the browser bookmark button to pin items quickly. Add it to your mobile browser to pin easily from your phone as well. (And please - don't pin your entire inventory. Nobody wants to see that) Download Pinterest for iPhone.

If the content in Pinterest isn't "manly" enough for you, be sure to check out Gentlemint & request an invite.

Follow me on Pinterest. Let me know if you need an invite.

What are your initial thoughts?

Lindsey Auguste
Pinterest? I freaking LOVE it. This weekend alone I've cooked a new recipe, worn two new hairstyles, got a gnarly arm workout, and already decided the next baby shower gift I'm going to give someone... whenever someone I know has a baby. Dealers who aren't making use of these boards are already missing out on a huge opportunity. You don't even have to sell any inventory right away (please don't). Just get on someone's board. Like Eric says, this content streams fast and people follow others almost religiously. It will undoubtedly be one of the biggest awareness pieces in the social world for all products in 2012.
Daniel Boismier
And I heard about 80% of users are females, so don't forget that when posting.
Joey Abna
I pinned a couple of our pics of lifted trucks and I have seen a few clicks to the VDP already and likes, repins and a comment. If you are a dealer that takes pictures of your new vehicle inventory you should be pinning a few on Pinterest. I resisted early on when my wife introduced me to Pinterest. I wish now I had jumped on board back then.
Eric Miltsch
Nice to hear Joey - thanks for sharing. While a site like this won't necessarily help us sell a ton of vehicles, I believe there are plenty of lessons that can be learned about community behavior and how people react/respond to content they like.
Chris Costner
Guess what, I made two pins today! The flood gates are now open and I better sign out to get some work done. I am "gaining my balance" and along with Lindsey, I too "freaking LOVE it." Another app to throw in the mix but I plan to get business involved with it as well. I was amazed on my first pin how fast I received "likes" and a "re-pin", very cool. QUESTION: Allowing others to pin to your boards. Good or bad? If I do select that option and it gives me the option to select others, should I do that or can I leave it open to allow all to pin? This is a great thread Eric and is perfect after a few discussions all of us had over the weekend. Just awesome.

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