We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Pinterest. The hottest new community everyone is rushing to. So, what's the big deal? Think of it simply as a digital pin board for the stuff you like online, letting you:
Pinterest is very popular with the ladies. Beautiful images of landscapes, vacation homes, clothes and of course, kittens. The visual nature of the community and the "content stream" is a playground for those with ADD. Endless scanning of awesome pictures and cool content.
What can we learn from Pinterest regarding how we curate and organize content for our customers?
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A couple of items I've seen so far:
I like the site's ability to inspire creativity and create additional exposure for great content. If you're going to use it, add the browser bookmark button to pin items quickly. Add it to your mobile browser to pin easily from your phone as well. (And please - don't pin your entire inventory. Nobody wants to see that) Download Pinterest for iPhone.
If the content in Pinterest isn't "manly" enough for you, be sure to check out Gentlemint & request an invite.
Follow me on Pinterest. Let me know if you need an invite.
What are your initial thoughts?