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Jared Hamilton
From: Jared Hamilton
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Eric Miltsch

Eric Miltsch Co-founder

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Another Panda Update & How My Listings Changed!

Google confirmed another algorithm update, Panda 3.2, effective January 18th. Maybe you noticed some changes to your listings. (You are watching your search results placements, right?)

Fortunately I haven't noticed anything out of the ordinary, just one new listing and it happens to be one of my favorites: our Foursquare venue pages made a significant jump to page 1, 2nd result; from page 2, 8th spot.  Click image to enlarge.

Auction Direct Foursquare Venue

 

So, if Google is giving  preference to an optimized location based venue page - how can this be leveraged? (Plus, a few other ways to ensure your Foursquare venue works off-line as well)

  • Verify your business on Foursquare. (If you haven't, you can do so in 3 easy steps)
  • Create specials. More choices now let you target new customers with first time check-in specials or check-ins with friends and multiple visits or Mayor check-ins for returning visitors to help drive loyalty efforts.
  • Add your category (EX: Car dealership) - This will ultimately help drive additional exposure within Foursquare Explore, a location based search engine.
  • Add the appropriate tags for your venue.
  • Optimize your description. (Looks like they're displying about 150 characters or so - knowing this I want to improve what's shown on our venue)
  • Add your twitter handle & a link to your website.
  • Be sure your staff is aware of the venue special and how it works. Not knowing ruins the experience for the user.
  • Print the employee and customer Foursquare fliers provided - they're free & very helpful.

Have you noticed anything different with your listings? 

VJ VJ
Remember when Gary Vee pointed out during DSES that content (king) is dead and CONTEXT will be the new king? Will be interesting to see how long it will take that dealerships will catch up on this! Your post will go great along with the finding of the things I published a few months back... http://www.drivingsales.com/blogs/digitalautobahn/2011/10/21/why-context-is-the-new-king-in-your-sem
Jim Bell
I have noticed the same thing on our organic. I noticed that 4sq is showing up before our facebook or twitter on page one. Very interesting and brings to point that businesses NEED to claim their business on 4square.
Allen Friello
Great find Eric - Foursquare is loads of fun and provides dealerships with another tool to effectivly claim valuable google real estate.
Bryan Armstrong
It's funny that I presented on this very thing at #DD11. While Google is still king, don't forget that all i-phone users receive their location based search results with Yelp being a prime influencer. Your post above should be used there as well. Great advice, Thanks!
Dori Christensen
I think these changes by Google are warranted. Google needs to make sure that what a user looks for, that the actually get it. For many years people stuffed their keywords with anything they felt would direct traffic to their sites – names of celebrities, hot topics, products that were unrelated. There was once a time when it was easy to find what one was looking for on-line, it was a golden age. Then came all the unrelated material, as everyone wanted to make a quick buck. The internet needs to be a place where one can easily find what one is looking for, without plodding through a heap of meaningless muck that has nothing to do with anything. Though the Panda update does create a bit more work, I think it will be for the best when it comes to relevant content – it will make a more useful internet with a nicer user experience. I think that those whining loudest are the ones that caused the Panda update. People, companies, whomever...need to take more time to ensure that a users finds what they are actually looking for. If one's page is optimized correctly and one has relevant content relating to the searches that brought people to one's page in the first place, one has nothing to worry about. If you want a bunch of irrelevant keywords driving traffic to one's site one is only going to annoy people. Use organic seo services if one wants ones site's traffic to grow. It will take patience and time, but if one sticks with the guidelines laid out by Google, one will see results – not immediately, but they will come.

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